The products will have “parallel mirrored symmetry.”
(Press Release) LovePendants, a startup engraved gemstone charm company, is adding premium Swarovski crystals to its portfolio of products. Swarovski will create a custom cut crystal using LovePendants' patent pending “parallel mirrored symmetry” resulting in unique refractions and brilliance, available in five colors. This represents an important expansion in the charm program which will offer retailers a turnkey system of charms with thousands of designs and messages available to consumers.
The addition of Swarovski crystals offers retailers and consumers a new price point along with beauty and personalization. With currently over 125 engravings, charm designs range from crosses and initials to hearts, dogs, signs of the Zodiac and awareness ribbons. Each symbol is engraved using a proprietary method and infused with permanent color.
LovePendants, founded by Robert Leser, is premiering the new turnkey program at the upcoming JCK show where jewelers can view hundreds of popular charms with gemstone or crystal options. Each product package and new custom display will enable jewelers to create customized multi-charm necklaces and bracelets. Also to be included is an affiliate website for each jeweler with the full range of charms available within the store’s website.
The award-winning charms when combined create personalized and meaningful messages in both bracelets and pendants.
Esther Fortunoff of Fortunoff Jewelry, Westbury, NY, said: “LovePendants is a wonderful and unique addition to our charm business. The superb quality of the product makes them desirable in our market.”