Engagement rings start at $995.

(Press Release) MIAMI, FL — As the next generation of diamond shoppers enters the marketplace, the diamond industry is experiencing a shift in consumer buying habits. Millennials are seeking quality, brilliance and sparkle while demanding affordability. Eternitymark Diamonds is answering the call for a real diamond but at a price point that consumer savvy millennials are seeking, a new branded diamond is set to disrupt the industry.

The old adage “less is more” rings true when it comes to Eternitymark Diamonds.

“There has been a void in the diamond industry that Eternitymark Diamonds is set to fill,” said Gregory William D., CEO of Eternitymark Diamonds. “Until now, branded diamonds have come with a heavy price tag or quality is sacrificed for affordability. We want to offer a selection of trusted, real diamonds that are not only beautiful to look at but also surprisingly affordable.”

When hand-selecting the gems, Eternitymark Diamonds’ expert gemologists look far beyond the familiar Four C’s of diamond grading. While a diamond’s color and clarity attributes are important, it’s the perfect alignment of a diamond’s facets known as the “Ideal Cut” that gives Eternitymark Diamonds the optimum sparkle and flashes of brilliant light that make the diamonds truly beautiful.

Eternitymark Diamonds are sourced from ecologically aware mines and are responsibly cut and handled. Each is independently certified and engraved with a unique serial number, and each diamond is marked with a certificate of authenticity, showing it has met the standards of Ideal Cut, G-H color and VS clarity.

After founding and participating in many successful startups across Europe and the U.S., William D. brings to to the diamond industry a fresh approach.

He explains, “Selecting a diamond can be difficult for most as it involves knowing which combination of Cut, Color, Clarity & Carat, ‘The 4 C’s,’ offers the best quality and value. Other branded diamonds do not always guarantee the best quality for the price based on the specifications chosen. Eternitymark Diamonds were created with this knowledge in mind, by selecting quality diamonds that offer the most brilliance and sparkle at an uncompromising value.”

Beyond the narrowly defined specifications required to be an Eternitymark Diamond, the company is set to keep prices competitive. The company hopes that by offering the most affordable option, customers will come to rely on an Eternitymark Diamond to celebrate all of life’s special moments.

Eternitymark Diamonds are available through a partnership with jewelry designer Amoro Fine Jewelry. Eternitymark Diamond engagement rings start at $995. For more information, visit eternitymark.com.

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