The series was recognized in the Telly Awards.
(Press Release) NEW YORK, NY – Awards season has started early for the jewelry industry with Platinum Guild International USA being awarded a bevy of prestigious awards for its recent video series. Produced by Elias World Media, PGI’s Behind the Scenes with Platinum Designer and Editor Series took home several coveted Telly Awards, which honor excellence in video and television across all screens each year.
The campaign was designed to raise awareness of the use of platinum and to educate consumers about the benefits of choosing platinum when making self-purchases or gifting fine jewelry. The nine-part series featured day-in-the-life vignettes of notable jewelry designers and fashion editors, including Wendy Brandes, Myriam Gumuchian, Deirdre Featherstone, Engagement 101’s Severine Ferrari and Brides’ Shane Clark.
PGI and Elias World Media won three Bronze Telly Awards in the following categories:
- Bronze Telly Award, Category – Craft: Videography/Cinematography
- Bronze Telly Award, Category - Craft: Editing
- Bronze Telly Award, Category - People’s Telly Award
In addition, PGI and Elias World Media won two platinum Hermes Creative Awards, which honor outstanding achievement and service to the communication profession administered and judged by the Association of Marketing and Communication Professionals. Founded in 1995, the AMCP’s mission is to foster and support the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.
PGI and Elias World Media won in the following two categories:
- Platinum Hermes Award, Category - Educational
- Platinum Hermes Award, Category - Documentary
"It is an honor to be recognized for our work by an organization outside of our industry and in categories that feature such an amazing array of nominees," said Jenny Luker, president of Platinum Guild International USA. "We are proud to share this award with our featured design partners, editors and Elias World Media."
"In today’s cluttered visual world it is imperative to push the creative boundaries when developing a successful video content strategy," said Monica Elias, CEO and founder of Elias World Media. She continued, "The ability to think outside the box and to take creative risks is a 'must' especially for the fine jewelry and watch industries that have generally opted to use more conventional mediums. Video content is fundamental when creating conversation and engagement and with the right 'know-how' it can be especially powerful when connecting with today’s millennial consumer audience. Our work with PGI is a testament of how a fresh, partner-minded approach that is proactive, innovative and discerning can be incorporated while continuing to excel at the tried-and-true techniques of the past."
To view PGI’s award-winning videos, click here.
Something Big Is Missing From Gene the Jeweler's Business
Several somethings, actually. And as in many other cases, the issue is not so much about what the fictional jeweler is doing. It's what he's not doing.