(Press release) NEW YORK – ALTR Created Diamonds, from the Riam Group, announced the launch of its latest brand campaign, called Shine Brighter.
The campaign, which was unveiled at the Hong Kong Jewellery and Gem Fair in September, aligns with the brand’s mission to bring back the desire for diamonds with created diamonds that shine brighter, just like their wearers. ALTR’s new jewelry is an ode to the beautiful woman who shines as fiercely as ALTR Created Diamonds and is a celebration of the greatest promise of love. The brand teamed up with fine art wedding photographer Jose Villa to capture their new campaign and bring it to life.
“We are thrilled to reveal our new brand campaign ‘Shine Brighter,’” said Amish Shah, president of R.A. Riam Group. “Fine jewelry, along with a consumer story that is located in the now, further amplifies the impact of the stone. Our new campaign pays homage to today’s modern woman. We want to add to her shine with a created diamond that sparkles as fiercely as her.”
Villa said, “My experience in shooting real weddings enabled me bring authenticity to the campaign as well as to bring ‘Shine Brighter’ to life in an honest and convincing way.”
"Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates bigger, more brilliant certified Type IIA lab grown diamonds, identical in chemical, optical, and physical composition to the finest mined diamonds in the world," the company stated. "Every ALTR created diamond carries undiminished value and authenticity with certifications from Gem Certification and Assurance Lab (GCAL).
"Because ALTR is vertically aligned, it is the only created diamond house with the supporting infrastructure not only to grow, cut and polish its own supply of Type IIA created diamonds, but also design, manufacture and distribute fine created diamond jewellery. As part of its commitment to supply chain transparency and integrity, ALTR is also the only created diamond house with documented ethical and legal compliance at every stage of the process."
For more information on the ALTR Created Diamonds, visit WWW.ALTR.NYC