(PRESS RELEASE) DENVER, CO – As retailers face more pressure from online competition, it's important for brick-and-mortar stores to make the most of every sales opportunity they have. Brad Huisken's IAS Training provides sales associates and managers with the tools to build customer relationships and increase sales, and now the program is available to stores as a web app for desktop, tablets and mobile.

The web-based application combines videos featuring Huisken's retail sales techniques with performance measurement and leaderboards to keep associates motivated. The system also provides managers with reports so they can monitor their employees' progress and identify areas for growth.

“Statistics have proven that a trained staff will produce a minimum of 25 percent more than an untrained staff,” Huisken said. “Now there is a way to train your people with an end result of the retention and application of the material.”

New training content is available on the program each month, and leaderboards credit associates for correctly answered quiz questions based on that training. Team members also accrue points for performance against store KPIs, such as closing rate and add-on percentage. The training videos are less than three minutes each, so associates can fit them in during downtimes without disrupting store business.

“No matter the size of your business in order to not only survive, but to thrive in today’s economy retailers can no longer settle for retail clerks,” Huisken said. “Retailers must employ highly trained sales professionals that understand that building a relationship with their customers in essential.”

Interested retailers can learn more and sign up at http://training4retail.com.

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