(PRESS RELEASE) Sunrise, FL - Sterling Reputation, a wholesale provider of high quality, sterling silver jewelry collections, has announced a new website with a very strong retail partner promotion perspective.
The website is designed to appeal to consumers, showing the nearly 2,000 styles Sterling Reputation offers, and displaying retail prices. However, consumers cannot order on the site. Instead, they are directed to find a retailer close to them. To make that retailer referral as interactive as possible, Sterling Reputation has activated Retailer Pages on the site, using online marketplace technology.
“We’re always looking for ways to help our clients build foot traffic,” says Steve Berkowitz, owner of Sterling Reputation. “Consumers aren’t walking into stores any more to decide what to buy. Now, they do their research online, and go to a store once they’ve decided - and as a result they're walking into far fewer stores. As a supplier, I want to make sure the consumers learn about my products and go to my partner stores to buy them.”
All stores that carry Sterling Reputation automatically receive a store listing with a map location. But these retailer pages are designed to be far more than a simple referral. Each page can be claimed and managed by its business owner. They can brand their page with descriptive language and logos, and share video and images. They can also create offers, promotions, and events, and promote those marketing efforts on social media.
As retailers bring their individual pages to life, Sterling Reputation will support their offers and promotions by sharing them extensively on social media. As Sterling Reputation collects email addresses, all consumer contact information will be forwarded to the retail store closest to their zip code.
“Consumer behavior has changed, and we want to change with it,” says Mr. Berkowitz. “This website is the right thing to do right now. We’ll keep adding functionality and features to it as technology and consumer behavior continues to evolve. And we plan to share the marketing insights we gain along the way with our customers. We’re all in this together!”
JEWELER SUCCESS STORIES
A Worry-Free Way to Close Shop
Ron Pierro, owner of Pierro's Jewelers in Brandenton, Florida, chose Wilkerson to run his going out of business sale. From marketing to on-site sale management, Wilkerson did it all--giving Ron the kind of closure that only comes from trusting the best. Wilkerson.