New Arrivals: Diamonds Jewelry

Sales-driving dazzlers.

BY THE INSTORE TEAM


Published in the May 2013 issue

UNDER $1,500

New Arrivals: Diamonds Jewelry Under $1,500

HOT FASHION BRANDS

Gabriel & Co. (6), Hearts On Fire (6), Steal Her Heart (3), Stuller (3), Ancora Designs (2), Ashi (2), Finelli (2), GemsOne (2), Simon G (2), Simon Golub (2), RDI Diamonds (2), Rego (2), Sylvie (2), Tacori (2), Verragio (2)

* Brands mentioned by one or more of 147 Brain Squad members when we asked what gold jewelry brands were their top sellers.

$1,500-$3,000

New Arrivals: Diamonds Jewelry $3,000-$5,000

LENNY KROL, KC DESIGNS ON DIAMONDS

What’s the allure of diamonds?
“A combination of brilliance and sparkle, coupled with the mystery of nature!”

What are the current trends in diamonds?
“It is more about the setting of the stones now. Micropavé setting of small diamonds has truly created an accessible price point and a variety of looks in fine jewelry that appeal to a wide demographic.”

OVER $5,000

New Arrivals: Diamonds Jewelry Over $5,000

JANET CHANG, JYES INTERNATIONAL ON DIAMONDS

What’s the allure of diamonds? 
“They continue to be the mainstay of the jewelry industry due to their value and beauty.”

What are the current trends in diamonds? 
“The cost factor has forced the jewelry industry to evolve quickly in creating marketing strategies. We are seeing more chocolate and black diamonds, a soaring popularity in micropavé settings and the increasing combination of sterling silver with diamonds.”

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