Bridal sales are trending up for Brain Squad jewelers, with 48% reporting sales that were up or way up (more than 25%). The Northeast reported the biggest gains, with only 13% of jewelers reporting decreased bridal sales. The South and Canada had more jewelers who lost sales, with 35% of Canadian jewelers and 32% of Southern jewelers reporting decreases. The Midwest saw the greatest proportion of jewelers whose sales stayed flat, with 44% reporting little movement in their bridal jewelry performance.
This article originally appeared in the April 2017 edition of INSTORE.
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