Engagement ring from Stuller

14K white and rose gold diamond semi-set engagement ring (0.375 TCW) shown with 5.2mm round center sold separately, $1,905, stuller.com 

Stuller’s Ever&Ever collection customized with CounterSketch and our online Stuller Showcase made March sales double from 2016 to 2017. — Jill Keith, Enchanted Jewelry, Danielson, CT

Top-Selling Jewelry
Brands in March

Gabriel & Co. (6), Lafonn (6), Frederic Duclos (4), Stuller (4), Berco (3), Rolex (3), Cargo Hold (2), Classic of NY (2), Empire (2), Hearts on Fire (2), Kit Heath (2), Lashbrook (2), Pandora (2), Parade (2), Roberto Coin (2), Royal Chain (2), Simon G (2)

* Brands mentioned by more than two of 125 Brain Squad members when we asked what they would be reordering in April.

  • Just introduced my customers to Phillip Gavriel and they love it. So exciting to have a new line do so well from the start! — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Engagement rings, wedding rings, reordering Lashbrook. — John Przeclawski, Jewelry Plus, Winter Park, FL
  • Color is still hot for us. Michou is selling like crazy! — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • Vahan bracelets, Gabriel and Co., and Charles Garnier. — Lacey Fincher, Tena’s Fine Diamonds and Jewelry, Elberton, GA
  • Kit Heath, Lafonn and Aspire 925 pieces from Berco. — Sue Parker, Nyman Jewelers, Excanaba, MI
  • Silver noir designs have been selling great and gold H. Weiss rings. — Theresa Namie, Stephen Vincent Design, Minneapolis, MN
  • We do lots of repair and custom work. Oliver Weber costume jewelry sold well for us. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Stackables ruled the day in all categories. Rings, bracelets, and necklaces as long as they were able to stack them. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • ArtCarved bridal; Rembrandt Charms. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
  • March was a slower month, so it is hard to say what was fantastic in sales. We sold a lot of turquoise, Frederic Duclos, and simple pearl jewelry. — Erica Lorenz, Michael & Sons, Reno, NV
  • With over 16 custom items “Marching” out the door, we had a spectacular month. Lots of Empire, Artistry and Bassali pieces found new homes too! — Denise Oros, Linnea Jewelers, La Grange, IL
  • The ladies are “ooh la la-ing” over our new Les Georgettes cuff bracelets with the reversible pretty colored leathers; the elegant trend works with all women! Imagine, something that makes any woman happy! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Same as always ... custom! Our work board is completely full with 46 custom designs due in the next six weeks. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • We did well with bridal! Finally! Yossi Harari, Damaso Martinez, Monica Rich Kosann and Penny Preville sold well for us in the jewelry department. — Marc Majors, Sam L. Majors, Midland, TX
  • Engagement rings from Reko and Kim International. Clocks (yes, clocks). Citizen watches. — Donald Killelea, Killelea Jewelers, Midlothian, IL
  • No standouts. January and February were very good. March? We pooped the bed! If not for gold buys from the public and repairs, I would have jumped off a bridge! — J. Dennis Petimezas, Watchmaker’s Diamonds & Jewelry, Johnstown, PA
  • Bridal from Victor Corp. Color from Empire Corp. Silver from Classic of New York. Did very well with restyles and repairs! — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN

This article originally appeared in the May 2017 edition of INSTORE.