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Hot Jewelry Sellers: November 2015

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Hot Jewelry Sellers: November 2015
Silver heart bracelet in Argentium sterling silver by Tom Kruskal Designs. MSRP: $185 tomkruskaldesogns.com / 1-TOMKRUSKAL

Tom Kruskal’s hand-forged argentine silver pieces. We simply cannot keep them in stock! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

  • We had a very successful trunk show with Sethi Couture. — Steve Matero, Matero Fine Jewelry & Design, Millwood, NY
  • Fossil Watches and Gabriel & Co. silver line. — Emily Clark and Matthew Clark, Spath Jewelers, Bartow, FL
  • Pandora and our new white and yellow gold diamond cuffs by Simply Diamonds. — LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Valina engagement rings, Dora wedding bands, custom bridal and fashion. — Candice Milstein, Wyatt Austin Jewelers, Schaumburg, IL
  • September was tough! But we did manage to have a very good month with Breitling! — Marc Majors, Sam L. Majors, Midland, TX
  • Endless Jewelry bracelets, Wind & Fire bracelets (by CG Creations) and Tissot watches. — James Wolf, James Wolf Jewelers, Mason, OH
  • Just diamond studs because I thought I was getting ready for Christmas and now they are gone again. — Kimberley Beasley, Kimberley’s Exquisite Jewelry, Des Moines, WA
  • We brought in Chamilia on Sept. 1 because Swarovski bought them and we felt it would be a winner. We were right. It has helped us increase our bottom line. — Matt Doumato, Ephraim Doumato Jewelers, Greenville, RI
  • The NellMarie sterling line — amazing designs/price points! — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO
  • We won’t be reordering as they were made to order, but we did well with Ritani and Furrer Jacot. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Sapphire jewelry from Norgem in Boston! — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • We had a Brazilian trunk show, and we rocked! Sold stones and customers left them here for me to design and make Christmas gifts. — Cathy Grad, Caffray Jewelers, Hinsdale, IL
  • Imperial Pearl. Their display we purchased from RJO keeps the best-sellers of pearl studs etc. in stock. I like things compartmentalized. Seeing in the case is better than reams and reams of printouts. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Higher price diamonds and better quality mountings from Luminar, Stuller and Unique Settings of New York. — Ed Menk, E. L. Menk Jewelers, Brainerd, MN
  • Lori Bonn, Effy and Charles Garnier are doing very well. — Whitney Lang, Burkes Fine Jewelers, Kilmarnock, VA
  • Belle Étoile is our newest and hottest-selling line. The bold colors and edgy designs capture every customer’s eye. — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • We just started carrying Angelica bracelets (by Royal Chain). They sold well from the start. — David Reynolds, Avis Fine Jewelry, Thomasville, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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