In Time: Scan Time

Brash Swiss brand take its inspiration from St. Tropez

BY JEFF PRINE

Published in the February 2014 issue

Years ago, when TechnoMarine first showed its line of colorful diamond diving chronographs at BaselWorld, one CEO at a major watch brand stopped by to view the collection. “How could you?” asked the executive in near disbelief.

Fast-forward nearly 20 years and the playful, hip, unusual mix that Techno- Marine pioneered in watches is now a broad niche in the market. Inspired by the French seaside report of St. Tropez, TechnoMarine continues to remain true to its brand DNA: beach, boating, diving and city. “The bridge that connects active urbanites to the marine universe,” is how the company puts it.

While diamonds were the decoration that graced its founding collection and dozens since then, TechnoMarine is diving into a new direction, featuring gems from the ocean. The AquaSphere combined nearly all of TechnoMarine’s aesthetics. Beneath the domed crystal of the watch — inspired by an air dome underneath the water — are 28 pearls varying in size from 2.5- to 4.5-millimeters that “swim” around the dial freely. Of course, there are diamonds, too, glistening around the outside of the bezel much like sunlight on the ocean’s surface.

In keeping with the brand’s fashion tradition, an interchangeable silicone strap makes for a fast change.

In Time: Sea Time

Retailer Picks

MARC ALTMAN, B&E JEWELERS, SOUTHAMPTON, PA
Executives from top watch brands often pay Marc Altman a visit to get his honest feedback based on his 30-plus years of watch retailing.

The business is really changing. The younger generation are wearing watches because of a designer brand name, not function.”

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