Press Releases

Delmar Jewelers and Laura Ashley Form Licensing Partnership

Published

8 years ago

May 26, 2016

INSTORE Staff

(Press Release)
FORT MILL, S.C – Delmar Jewelers has announced that it has entered into a licensing partnership with Laura Ashley and will launch its fine jewelry collection at the JCK show in Las Vegas, June 3-6. Pieces will be available at online specialty retailers this fall.

“This partnership is a perfect fit for the brand,” says Laura Ashley President Penne Cairoli. “Each piece from Delmar Jewelers is unique and refined, inspired by our heritage, for our sophisticated Laura Ashley customer.”

The collection will include classic wedding sets along with more modern necklaces and bracelets with pops of color. Pearls, a signature of the brand, are mixed with gemstones in rings, pendants, charms, lockets and brooches.

A family-owned and -operated jewelry manufacturer, Delmar Jewelers has served its customers for more than 38 years.

“We are delighted to join the Laura Ashley family and introduce their brand and its influential legacy to the world of fine jewelry,” says Julie Gniwisch, founder and CEO of Delmar Jewelers.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”