Press Releases

Rahaminov Diamonds Taps Ford Model to Star in New Ad Campaign

Published

8 years ago

May 6, 2016

INSTORE Staff

(Press Release)
LOS ANGELES — Rahaminov Diamonds, the luxury jewelry design house, has announced that a top Ford model will appear in its new advertising and marketing campaign launching in May.

The chic and graceful brunette beauty, adorned in various diamond creations by Tamara Rahaminov Goldfiner, will debut in leading jewelry trade and select consumer lifestyle magazine ads nationwide. The company’s new print and digital ads were shot in one day on location in Los Angeles by luxury lifestyle director/videographer/photographer Jan Lim. The Ford model is coming to Las Vegas on Friday, June 3 for opening day of the JCK Show and will be at the Rahaminov booth, LUX 921.

“As the elegant, new face of Rahaminov Diamonds, our model embodies the educated, strong and self-assured modern woman,” says Amir Goldfiner, CEO and president of Rahaminov Diamonds.

The advertising and marketing initiative is focused on the premise that Rahaminov’s diamonds are wearable assets, designed by women for women. Rahaminov Diamonds sells exclusively to the trade.

For more information about Rahaminov Diamonds’ advertising and marketing programs, or to schedule an appointment for Luxury/JCK, contact Melanie Goldfiner (800) 742-8864 or email melanie@rahaminov.com.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”