Press Releases

Sylvie Collection Launches Consumer Ad Campaign

Published

8 years ago

October 7, 2016

INSTORE Staff

(Press Release) DALLAS, TX – Texas-basedfine jewelry brand The Sylvie Collection announces its first consumer national ad campaign, slated for fall 2016.

Making its debut in the October 2016 print issue of Harper’s Bazaar and running through spring 2017 print issues, the campaign will also be featured in top bridal print publications such as The Knot, including appearing on digital platforms via key consumer and bridal websites.

Shot on-location at Chateau Des Grotteaux, a historical residence in Dallas, by fashion and lifestyle photographer Terri Glanger Raven, the 18th century European architectural design and

allure of the property made it the perfect backdrop for The Sylvie Collection’s campaign. Featuring 1.5 acres of lush foliage, vibrant gardens, and flagstone walkways – the chateau was an ideal

location for a romantic shoot. Through the images, a couple is seen sharing moments together before, during, and after the day of their wedding. The creative direction of the campaign was to

capture an authentic connection between the engaged couple while appealing to the modern bride. The ads capture romance and femininity through the use of elements like white roses, lace, contemporary wedding apparel, and the collection’s vintage inspired jewelry.

The ring selected for the shoot by Sylvie Levine, CEO of The Sylvie Collection, was chosen as it encompasses the identity of the brand.

“This ring is the perfect representation of the diverse assortment of engagement rings and style offerings of The Sylvie Collection. Like a majority of our designs, this ring is vintage-inspired with modern sensibilities featuring classic design elements like the diamond halo,” stated Levine. She also went on to describe her motivation for creating this campaign: “I wanted to build further brand awareness and showcase the beauty and timelessness of my brand in the national market. I thought what better way to achieve both of these goals than by producing an ad campaign that truly captures genuine passion and love.”

The Sylvie Collection uses materials including 14K or 18K metals set in white, yellow, rose gold, black rhodium and platinum.

To learn more about The Sylvie Collection or to find a local retailer, please visit www.sylviecollection.com.

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