Press Releases

Vardi Company Partners With Jewelers for Children to Launch “The Million Key Movement”

Published

8 years ago

June 21, 2016

INSTORE Staff

(Press Release)
NEW YORK, NY – Vardi Company has launched a nationwide, causal-related jewelry program called “The Million Key Movement” for the Love is the Key brand in conjunction with Jewelers for Children.

Vardi is enlisting major retailers as well as independent retailers to participate in this program. Steven Vardi, CEO of Vardi Company, explained, “We launched this program to make a significant impact, and our goal is to generate the largest ever charitable contribution to JFC of $1 million-plus as well as to spread the positive brand message of Love is the Key.”

As part of this program, Vardi Company will donate 10 percent of the wholesale price of every key sold and will be asking participating retailers to match the donation. Additionally, Vardi will be coordinating a nationwide marketing campaign to drive awareness and promote participating retailers.

For more information, visit millionkeymovement.com.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”