He has 35 years of experience with the brands.
Jeffrey Cohen has been named as president of Alpina Frederique Constant USA Inc.
He will also continue in his role as president of Citizen Watch America, which operates the Citizen and Bulova brands.
In addition, Fernando Sanchez has been appointed as managing director of Alpina Frederique Constant USA.
Citizen Watch America and Alpina Frederique Constant USA will continue to be operated as separate companies. Cohen's new role will leverage his 35 years of experience across the brands.
According to a press release: "2017 will be an important year for Alpina Frederique Constant USA; with this integration into the Citizen Watch America organization, the Frederique Constant and Alpina Watches brands will greatly benefit from the sales distribution, marketing power and operational capabilities of the Citizen Group."
Frederique Constant is a watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland.