He succeeds Harvey Kanter.

Online diamond retailer Blue Nile has appointed Jason Goldberger as its president and CEO, effective June 12.

Goldberger most recently served as chief digital officer and president of Target.com. He succeeds Harvey Kanter, who will serve as chairman of the board of directors "and continue to play an important role in the strategic direction of the company," according to a press release.

"Blue Nile has offered customers unsurpassed value in an easy, intuitive shopping experience for nearly 20 years," Goldberger said. "I am truly excited to lead the company in deepening our relationship with customers to accelerate the growth of our business."

In addition to Target, Goldberger has previously held roles with Gilt Groupe, Hayneedle and Amazon.

"As the Board and I discussed succession planning, we agreed this is the right time to bring in a new CEO to lead the company’s next phase of growth," Kanter said. "Jason is an experienced leader with deep ecommerce experience who will work closely with the team to innovate, secure and further our position as the smartest, easiest and most pressure-free way for consumers to buy a diamond."

Blue Nile officially become a private company in February. It had previously traded on the Nasdaq.

The Seattle-based company was acquired by an investor group in a $500 million deal. The investor group is made up of funds managed by Bain Capital Private Equity and Bow Street LLC.

"Jason has the experience and leadership capability to work with the team to continue to transform the consumer experience of purchasing diamonds and fine jewelry online," said David Humphrey, a managing director at Bain Capital Private Equity and a member of the board. "We thank Harvey for his strategic vision and look forward to his continued contributions to the success of the business."

Goldberger, age 45, is a graduate of Colby College and currently serves as a member of the board of directors of American Family Insurance.

Read the full press release

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