The conventional wisdom is wrong, a study suggests.
Despite what many think, millennials are actually more tradition-minded than other generations when it comes to marriage proposals, a new survey suggests.
They're more than twice as likely to get down on one knee during the proposal than are those over 44, according to the research by online retailer JamesAllen.com. And younger generations spend nearly two-and-a-half times more on the ring compared with middle-aged couples – an average of three months’ salary.
The study also reveals that 63 percent of millennials asked a parent’s permission before proposing, while only 20 percent of respondents currently older than 44 observed this practice when they popped the question.
The survey found that, while millennials typically embrace traditional proposal customs, they also value originality throughout the process. Nearly 40 percent of couples between the ages of 18 and 34 made sure there was something different about their proposal – by compiling a video presentation or traveling to an exotic destination, for instance – as opposed to 15 percent of older generations.
“Millennials have a reputation for shunning tradition, but our survey found that when it comes to proposals they’re actually the most conventional generation,” said Oded Edelman, CEO of JamesAllen.com. “What we’re seeing in our business is that millennials embrace tradition but also want to make the proposal unique, whether by hiring a proposal planner or customizing their own engagement ring online.”
Read more at Business Wire
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