New stores and products are in the works.

Denmark-based Pandora plans to inject new life into its U.S. business by focusing on new products and new stores, Bloomberg reports.

Pandora's U.S. sales were down 10 percent in the first quarter. The company has closed numerous stores amid a tough retail market.

 But Anders Colding Friis told Bloomberg that new products such as an open-ended bracelet have been "well-received" by consumers.

He said company officials "still see opportunities [in the U.S.] and will open more stores, especially in the western part of the country where our store network isn’t fully developed.”

The U.S. currently accounts for about a quarter of the company's worldwide revenue. That's down from 40 percent just a few years ago.

The company has ventured beyond charms into other product categories, such as necklaces and earrings. Such offerings will make up a growing portion of Pandora's business, Bloomberg reports. 

Read more at Bloomberg

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