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Designer’s Sales Skyrocket After Her Work Is Worn by ‘The Bachelorette’

Published

8 years ago

August 23, 2016

The turquoise choker had a starring role.

Dallas jewelry designer Rory Ashton saw a big uptick in business recently, D Magazine reports, thanks to a very prominent customer: JoJo Fletcher, from TV’s “The Bachelorette.” Fletcher wore Ashton’s designs on the show, the article says, and as a result, Ashton’s pieces are being carried in 120 stores across the U.S., up from 20. A turquoise choker (shown) has been especially popular. “I was pulling all-nighters just trying to make necklaces,” Ashton says. “We sold almost 1,000 orders of those chokers in the week of ‘The Bachelorette’ finale alone.”

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”