Headlines

Tiffany Pushing “Entry-Level” Jewelry Collection for Millennials With New Social Media Campaign

Published

8 years ago

July 28, 2016

Luxury brand aiming to show it offers more than just high-end pieces.

Tiffany & Co. is targeting millennials with its Return to Tiffany Love collection, a line of “entry-level pieces” that’s being promoted through a new social media campaign showing “younger consumers that it offers more than just high-jewelry,” Luxury Daily writes.

The collection, the article explains, was introduced on Tiffany’s social platforms with millennial-aged models and the hashtag #LoveNotLike. The campaign is being directed by Grace Coddington, the creative director-at-large of Vogue magazine, whom Tiffany enlisted this spring to lead the luxury brand’s “Legendary Style” marketing campaign this fall.

Read more at Luxury Daily

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”