There are three ways to grow your business, says Jim Ackerman, president of Ascend Marketing: bring in more customers, have them spend more money while they’re in your store, and bring them in more often.
You may have read well-known jewelry sales trainer Shane Decker’s powerful columns in INSTORE. You may have sat stunned as he challenged you during one of his famous seminars. But have you ever heard how Shane got his start in sales?
Alexis Kletjian had just won the Mort Abelson New Designer of the Year Award at the JA New York Summer Shows on Monday, and was explaining to a retailer the magical properties of the gemstone phenakite, which she used in a ring that won a recent INDESIGN award in the gold category.