Connect with us

A Facebook Promo For Jewelers

mm

Published

on

A Facebook Promo For Jewelers

Wondering how to use Facebook effectively? Here’s one idea:

Over a long weekend in January, the Diamond Boutique of San Diego invited everyone to try on an 18-carat, round-cut brilliant diamond pendant — dubbed The Triple Crown and valued at $1 million — and pose for photos. Visitors who “liked” the Diamond Boutique on Facebook and posted a photo of themselves wearing the diamond would be eligible for a drawing in which a diamond bracelet was the first-place prize. The drawing was held a week after the event.

The Diamond Boutique had tried a similar promotion in 2003, but this time, Facebook added to its interactivity and reach.

“The difference is you didn’t have the Internet or Facebook to really blow something up before,” says Natasha Digius-Mahdavi, manager, staff gemologist and daughter of owner Mali Digius.

The promotion drew 2,000 people to the store over three days keeping seven staff members constantly busy. The first 100 visitors to pose for photos received triple-strand freshwater floating pearl necklaces with a retail value of $135. A red carpet was set up with a Diamond Boutique backdrop so that visitors could pose like celebrities being photographed by paparazzi. Everyone who posed was also given a souvenir photo of themselves and a gift certificate, which they could use beginning in February.

Advertisement

With the help of a publicist, the store got tremendous regional and national TV coverage for the event — without paying for any advertising — bolstered its Facebook following and added new customers to its mailing list.


{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular

Columns

A Facebook Promo For Jewelers

mm

Published

on

A Facebook Promo For Jewelers

Wondering how to use Facebook effectively? Here’s one idea:

Over a long weekend in January, the Diamond Boutique of San Diego invited everyone to try on an 18-carat, round-cut brilliant diamond pendant — dubbed The Triple Crown and valued at $1 million — and pose for photos. Visitors who “liked” the Diamond Boutique on Facebook and posted a photo of themselves wearing the diamond would be eligible for a drawing in which a diamond bracelet was the first-place prize. The drawing was held a week after the event.

The Diamond Boutique had tried a similar promotion in 2003, but this time, Facebook added to its interactivity and reach.

“The difference is you didn’t have the Internet or Facebook to really blow something up before,” says Natasha Digius-Mahdavi, manager, staff gemologist and daughter of owner Mali Digius.

Advertisement

The promotion drew 2,000 people to the store over three days keeping seven staff members constantly busy. The first 100 visitors to pose for photos received triple-strand freshwater floating pearl necklaces with a retail value of $135. A red carpet was set up with a Diamond Boutique backdrop so that visitors could pose like celebrities being photographed by paparazzi. Everyone who posed was also given a souvenir photo of themselves and a gift certificate, which they could use beginning in February.

With the help of a publicist, the store got tremendous regional and national TV coverage for the event — without paying for any advertising — bolstered its Facebook following and added new customers to its mailing list.


{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular