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Big Diamonds Are Back – And You Can Profit From the Trend

Jewelers are reporting fewer but bigger sales.

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Bigger diamonds are becoming more important for more jewelers.

In 2011, 11 percent of jewelers were generating the bulk of their diamond dollars from gemstones that were 1.5 carats or larger. By 2014, that had climbed to 14 percent. This year, according to the 2017 Big Survey, it was 19 percent.

Big Diamonds Are Back – And You Can Profit From the Trend

Our figures mirror those found by other industry observers, which show jewelers across the country reporting fewer but bigger sales, especially in diamonds.

INSTORE columnist David Brown’s Edge group has found diamond sales have rebounded from a low of 44 percent of store sales in 2008 to 55 percent this year. For some ideas on how to best deal with these changing market trends with your staffing, marketing and inventory management, read David’s recent column on the subject here.

Check out the chart below. You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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