Press Releases

IDD Has Appointed Jewelry Industry Veteran Kendra Bridelle as President of the IDD Luxe Division

She will lead and build the two new luxury brands for the company: Skyset and Moze.

Published

1 year ago

March 7, 2023

Press Releases

Kendra Bridelle

(PRESS RELEASE) Kendra Bridelle was appointed President of the luxury division of IDD, by CEO Alok Mehta. She will be responsible for the division’s growth strategy including branding, marketing, merchandising and partnership expansion, focusing on brand positioning, revenue performance, operations and customer satisfaction.

“Kendra comes highly recommended as a leader and professional who breathes new life into existing or new brands. Her leadership and expertise are exactly what we need to complete our growing dream team. The addition of her role will continue to set the pace for our fast-growing, innovative, and award-winning, lab-grown diamond fashion collection called Skyset, and our tech-forward, bespoke diamond engagement ring collection, Moze,” says Alok Mehta, CEO of IDD.

“The opportunity to join and lead the team to build two amazing luxury brands is something I could not pass up. I am also excited to work with Brad Campbell, Director of Sales, who will continue to focus on partnering with our retailers and growing our distribution channels,” says Kendra Bridelle. “Skyset and Moze give us the ability to attract retailers for the rapidly expanding lab grown market as well as launch a unique approach to diamond engagement rings.”

Bridelle was most recently Vice President of Sales for Judith Ripka, owned by Xcel Brands, responsible for building the team and executing the sales and marketing strategy for the wholesale division. Prior to this position, she held multiple leadership roles including Vice President of Wholesale for Thomas Sabo, Director of Sales for Freida Rothman, Vice President of Sales for Tache Jewelry and Founder and CEO of her own line, Kendra Bridelle and LusciousS by Kendra Bridelle.

She is the International Past President of the Women’s Jewelry Association, and currently sits on the board as the Audit Chair and committee member for the WJA 40th Anniversary Celebration.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”