Connect with us


1 in 2 Jewelers Would Make This Horrifying Sacrifice for Business Success




Retailers really want to win.

You won’t succeed in the retail jewelry business these days without a healthy dose of determination — but just how far should you be willing to go to ensure that your business thrives?

For many of our readers, giving up a body part wouldn’t be out of the question.

As part of our Brain Squad survey for April, we asked: “You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …”

(It’s not an entirely original question. The “giving up your little finger” concept was the basis of the Roald Dahl short story “Man from the South,” that’s been adapted several times for TV and film — including once as an episode of “Alfred Hitchcock Presents.”)

Here are the results:

  • 10 years — 17 percent
  • 20 years — 16 percent
  • 50 years — 9.50 percent
  • 100 years — 7 percent
  • Never! — 50 percent

The “Yes” numbers might seem low until you realize that they mean half of our survey group WOULD give up a finger for business success.


The question is little macabre, sure. But it provides some interesting insight into just how dedicated jewelers are to their businesses.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular