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1 in 2 Jewelers Would Make This Horrifying Sacrifice for Business Success




Retailers really want to win.

You won’t succeed in the retail jewelry business these days without a healthy dose of determination — but just how far should you be willing to go to ensure that your business thrives?

For many of our readers, giving up a body part wouldn’t be out of the question.

As part of our Brain Squad survey for April, we asked: “You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …”

(It’s not an entirely original question. The “giving up your little finger” concept was the basis of the Roald Dahl short story “Man from the South,” that’s been adapted several times for TV and film — including once as an episode of “Alfred Hitchcock Presents.”)

Here are the results:

  • 10 years — 17 percent
  • 20 years — 16 percent
  • 50 years — 9.50 percent
  • 100 years — 7 percent
  • Never! — 50 percent

The “Yes” numbers might seem low until you realize that they mean half of our survey group WOULD give up a finger for business success.


The question is little macabre, sure. But it provides some interesting insight into just how dedicated jewelers are to their businesses.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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