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1 in 2 Jewelers Would Make This Horrifying Sacrifice for Business Success

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Retailers really want to win.

You won’t succeed in the retail jewelry business these days without a healthy dose of determination — but just how far should you be willing to go to ensure that your business thrives?

For many of our readers, giving up a body part wouldn’t be out of the question.

As part of our Brain Squad survey for April, we asked: “You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …”

(It’s not an entirely original question. The “giving up your little finger” concept was the basis of the Roald Dahl short story “Man from the South,” that’s been adapted several times for TV and film — including once as an episode of “Alfred Hitchcock Presents.”)

Here are the results:

  • 10 years — 17 percent
  • 20 years — 16 percent
  • 50 years — 9.50 percent
  • 100 years — 7 percent
  • Never! — 50 percent

The “Yes” numbers might seem low until you realize that they mean half of our survey group WOULD give up a finger for business success.

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The question is little macabre, sure. But it provides some interesting insight into just how dedicated jewelers are to their businesses.

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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1 in 2 Jewelers Would Make This Horrifying Sacrifice for Business Success

mm

Published

on

Retailers really want to win.

You won’t succeed in the retail jewelry business these days without a healthy dose of determination — but just how far should you be willing to go to ensure that your business thrives?

For many of our readers, giving up a body part wouldn’t be out of the question.

As part of our Brain Squad survey for April, we asked: “You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …”

(It’s not an entirely original question. The “giving up your little finger” concept was the basis of the Roald Dahl short story “Man from the South,” that’s been adapted several times for TV and film — including once as an episode of “Alfred Hitchcock Presents.”)

Here are the results:

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  • 10 years — 17 percent
  • 20 years — 16 percent
  • 50 years — 9.50 percent
  • 100 years — 7 percent
  • Never! — 50 percent

The “Yes” numbers might seem low until you realize that they mean half of our survey group WOULD give up a finger for business success.

The question is little macabre, sure. But it provides some interesting insight into just how dedicated jewelers are to their businesses.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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