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1 in 2 Jewelers Would Make This Horrifying Sacrifice for Business Success

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Retailers really want to win.

You won’t succeed in the retail jewelry business these days without a healthy dose of determination — but just how far should you be willing to go to ensure that your business thrives?

For many of our readers, giving up a body part wouldn’t be out of the question.

As part of our Brain Squad survey for April, we asked: “You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …”

(It’s not an entirely original question. The “giving up your little finger” concept was the basis of the Roald Dahl short story “Man from the South,” that’s been adapted several times for TV and film — including once as an episode of “Alfred Hitchcock Presents.”)

Here are the results:

  • 10 years — 17 percent
  • 20 years — 16 percent
  • 50 years — 9.50 percent
  • 100 years — 7 percent
  • Never! — 50 percent

The “Yes” numbers might seem low until you realize that they mean half of our survey group WOULD give up a finger for business success.

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The question is little macabre, sure. But it provides some interesting insight into just how dedicated jewelers are to their businesses.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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1 in 2 Jewelers Would Make This Horrifying Sacrifice for Business Success

mm

Published

on

Retailers really want to win.

You won’t succeed in the retail jewelry business these days without a healthy dose of determination — but just how far should you be willing to go to ensure that your business thrives?

For many of our readers, giving up a body part wouldn’t be out of the question.

As part of our Brain Squad survey for April, we asked: “You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …”

(It’s not an entirely original question. The “giving up your little finger” concept was the basis of the Roald Dahl short story “Man from the South,” that’s been adapted several times for TV and film — including once as an episode of “Alfred Hitchcock Presents.”)

Here are the results:

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  • 10 years — 17 percent
  • 20 years — 16 percent
  • 50 years — 9.50 percent
  • 100 years — 7 percent
  • Never! — 50 percent

The “Yes” numbers might seem low until you realize that they mean half of our survey group WOULD give up a finger for business success.

The question is little macabre, sure. But it provides some interesting insight into just how dedicated jewelers are to their businesses.

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular