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Sales Truths: Business Cards Are Used, Abused.

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WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: Business Cards Are Used, Abused.

mm

Published

on

WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular