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Sales Truths: Business Cards Are Used, Abused.

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Published

16 years ago

on

WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Dave Richardson

Sales Truths: Business Cards Are Used, Abused.

mm

Published

16 years ago

on

WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular