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Sales Truths: Business Cards Are Used, Abused.

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WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Dave Richardson

Sales Truths: Business Cards Are Used, Abused.

mm

Published

on

WHY IT’S TRUE
Business cards are often given to the customer who needs to ?think it over.? Not only is this card given freely to the customer, but on the back of the card the salesperson writes the specifics of the item. Armed with this information, the customer is prepared to seek the best deal from a competitor. 

PLAN OF ACTION
Ever have a customer with a fistful of cards with details written on the back by a salesperson? Great! Now you know where the customer has been, what he’s looking for and what you need to do to close. 

Use your own business card as a marketing tool. Every day, place three cards in your pocket or purse and hand them out everywhere you go. That’s 1,000 cards a year inviting people to your store for their next jewelry purchase. Use your business cards to bring customers to your store, not seal sales for your competitors.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular