“We have a 42-foot tree outside our store which I paid to have decorated with 4,800 lights and 1,300 ornaments. The lighting event had to be postponed due to snow. I had hired carolers, who could not come back the next day and the event as a whole was disappointing.” — Drue S., Albany, NY
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.