Working with clients who are buying engagement and wedding rings is an opportunity to create lifelong memories and to build a relationship with lifelong customers. To make sure that crucial transaction gets off to a good start, cover the bases with the most in-demand styles. There’s been a return to understated solitaires, pear-shaped stones and diamond-studded bands.

Gabriel & Co.
WHY WE LOVE IT: The hammered finish gives the piece a lovingly handwrought quality.
DESCRIPTION: 14K white gold diamond solitaire
MSRP: $1,040
(excluding center stone)
(212)-519-1400 | gabrielny.com
Advertisement

Stuller
WHY WE LOVE IT: The softly hued rose gold, gently rounded silhouette and repeating pairs of diamonds have a romantic aura.
DESCRIPTION: 14K rose gold 6.5mm round engagement ring mounting
MSRP: $510
(excluding center stone)
(800) 877-7777 | stuller.com

Advertisement
Simply Diamonds
WHY WE LOVE IT: A gently tapered shank and contrasting gold prongs draw the eye directly to the glittering center stone.
DESCRIPTION: 14K white and rose gold ring with diamond pavé (0.89 TCW) and center diamond (0.75 TCW)
MSRP: $2,399
(800) 746-7062 | simplydiamondsusa.com

Jewelry Innovations
WHY WE LOVE IT: It has sleek, contemporary good looks with a metal to match. The ring is made from a patented alloy that doesn’t oxidize, change shape or color.
Advertisement
DESCRIPTION: Serinium and diamond engagement ring
MSRP: $1,380
(excluding center stone)
(800) 872-6840 | jewelryinnovationsllc.com

Noam Carver
WHY WE LOVE IT: No one can resist a ring with graceful engraved details. It will look like an heirloom on the first day it’s worn.
DESCRIPTION: 14K yellow gold hand engraved engagement ring
MSRP: $950
(excluding center stone)
(866) 214-7464 | noamcarver.com

Goldstein Diamonds
WHY WE LOVE IT: The combination of stone shapes adds dimension.
DESCRIPTION: 18K white gold band with baguette diamonds (1.84 TCW) and round brilliant diamonds (1.55 TCW)
MSRP: $13,000
(480) 945-4367 | goldsteindiamonds.com

Allison-Kaufman
WHY WE LOVE IT: It’s not just the diamonds that give this ring shine. The textured gold catches lots of light.
DESCRIPTION: 14K white and yellow gold ring with diamonds (0.68 TCW)
MSRP: $4,194
(800) 800-8908 | allisonkaufman.com

Under the Crown/Bernard Nacht & Co.
WHY WE LOVE IT: The yellow diamonds look like sunshine.
DESCRIPTION: Wedding ring with radiant-cut fancy yellow diamonds (6.95 TCW)
MSRP: $41,000
(212) 371-8100 | underthecrown.com

GN Diamond
WHY WE LOVE IT: The diamonds’ low profile and bezel setting keep them protected.
DESCRIPTION: 14K white gold and diamond band
MSRP: from $5,000
(800) 724-8810 | gndiamond.com

Kim International
WHY WE LOVE IT: Placing a fancy shape center stone in a classic halo mounting gives the style an unexpected spin.
DESCRIPTION: 18K gold and diamond pear shape halo ring
MSRP: $3,099
(excluding center stone)
(800) 275-5555 | kimint.com

Martin Flyer
WHY WE LOVE IT: It’s a clever design. The intersecting lines of the shank seamlessly match the contours of the center diamond.
DESCRIPTION: 14K white gold and diamond (0.48 TCW) ring
MSRP: $3,025
(excluding center stone)
(212) 840-8899 | martinflyer.com

Roman + Jules
WHY WE LOVE IT: Concentric halos of yellow and white diamond pavé frame the center stone and make it look huge.
DESCRIPTION: 18K ring in white and yellow gold with a center yellow diamond (1.18 TCW) and round white and yellow diamonds
MSRP: $19,725
(516) 498-8282 | romanandjules.com