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Sales Truths: Once A Dog … Always A Dog.

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WHY IT’S TRUE
When does a piece of fine jewelry which looked very appealing in a vendor’s display at a jewelry show become a dog in a case in your store?

At the moment that two salespeople have attempted to sell this piece five or six times with no visible interest from the customer. It’s a “dog” and no one is going to ever show it again.

PLAN OF ACTION

Once you announce a spiff or extra commission on a “dog” it is amazing how interesting this puppy starts to look.

Place these items that have been in your inventory for over 12 months in a special showcase identified as “Old Friends.” Throw an extra 10, 15, 20 percent or more commission on the pieces with the single objective of getting them out of your store as soon as possible.

And they will be dogs no more.

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Dave Richardson

Sales Truths: Once A Dog … Always A Dog.

mm

Published

on

WHY IT’S TRUE
When does a piece of fine jewelry which looked very appealing in a vendor’s display at a jewelry show become a dog in a case in your store?

At the moment that two salespeople have attempted to sell this piece five or six times with no visible interest from the customer. It’s a “dog” and no one is going to ever show it again.

PLAN OF ACTION

Once you announce a spiff or extra commission on a “dog” it is amazing how interesting this puppy starts to look.

Place these items that have been in your inventory for over 12 months in a special showcase identified as “Old Friends.” Throw an extra 10, 15, 20 percent or more commission on the pieces with the single objective of getting them out of your store as soon as possible.

Advertisement

And they will be dogs no more.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular