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Sales Truths: Once A Dog … Always A Dog.

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WHY IT’S TRUE
When does a piece of fine jewelry which looked very appealing in a vendor’s display at a jewelry show become a dog in a case in your store?

At the moment that two salespeople have attempted to sell this piece five or six times with no visible interest from the customer. It’s a “dog” and no one is going to ever show it again.

PLAN OF ACTION

Once you announce a spiff or extra commission on a “dog” it is amazing how interesting this puppy starts to look.

Place these items that have been in your inventory for over 12 months in a special showcase identified as “Old Friends.” Throw an extra 10, 15, 20 percent or more commission on the pieces with the single objective of getting them out of your store as soon as possible.

And they will be dogs no more.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Dave Richardson

Sales Truths: Once A Dog … Always A Dog.

mm

Published

on

WHY IT’S TRUE
When does a piece of fine jewelry which looked very appealing in a vendor’s display at a jewelry show become a dog in a case in your store?

At the moment that two salespeople have attempted to sell this piece five or six times with no visible interest from the customer. It’s a “dog” and no one is going to ever show it again.

PLAN OF ACTION

Once you announce a spiff or extra commission on a “dog” it is amazing how interesting this puppy starts to look.

Place these items that have been in your inventory for over 12 months in a special showcase identified as “Old Friends.” Throw an extra 10, 15, 20 percent or more commission on the pieces with the single objective of getting them out of your store as soon as possible.

Advertisement

And they will be dogs no more.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular