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13 Questions With … Deric Metzger

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13 Questions With … Deric Metzger

As part of a series with various people from around the industry, this week Deric Metzger offers up his answers — and impeccable handwriting — for the INSTORE trademark questionnaire. Enjoy.

13 Questions With … Deric Metzger

 

If you are interested in participating in 13 Questions, send an email to Online Content Manager Chris Hughes at: [email protected].


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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13 Questions With … Deric Metzger

mm

Published

on

13 Questions With … Deric Metzger

As part of a series with various people from around the industry, this week Deric Metzger offers up his answers — and impeccable handwriting — for the INSTORE trademark questionnaire. Enjoy.

13 Questions With … Deric Metzger

 

If you are interested in participating in 13 Questions, send an email to Online Content Manager Chris Hughes at: [email protected].

Advertisement

{JFBCLike}

{JFBCComments}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular