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Good As Gold

Sunshine, daisies, butter, mellow — we’re a sucker for this classic in yellow.

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YELLOW GOLD’S INVITING HUE and versatility means that this perpetually precious metal has a place in almost every customer’s collection. Put on some Bruno Mars and let’s make 24-karat magic!

Midas Chain (ABOVE)

Model Simone Villas Boas wears 14K yellow gold jewelry by Midas Chain, including Trinity diamond bezel stud earrings ($360), petite bar with cascade chain stud earrings ($132), Draw the Line Jagger dangle earrings ($429), curved rectangle signet ring ($738), Whisper thin wire stack ring ($87), Whisper thin wire ring with dangle disc charm ($240), petite signet sideways oval ring ($327), One Plus One choker plus layered fringe necklace ($474), Duet Plus adjustable layered necklace with hammered Geo stations ($873), Long and Lovely sparkle and bar station necklace ($759), Wanderlust dangle disc shaker bracelet ($549), Bubble disc wrap bracelet ($645), Step Up oval signet ring ($429), and Fluted Medallion adjustable layered link Y-necklace ($1,212). Contact (877) 643-2765, sales@midaschain.com, midaschain.com. Photographer: Masha Maltsava. Agency: One Management

Classical Creations

This bewitching batch of yellow gold beauties take their inspiration from the past. The aesthetic historical references vary from Egyptian to Edwardian to Etruscan, with hints of Victorian-worthy sentimentality and one
rogue Gorgon.

Prounis Jewelry

22K yellow gold ring with tourmaline.

$9,625

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studio@prounisjewelry.com, prounisjewelry.com

Leigh Maxwell

18K yellow gold earrings with diamond accents.

$3,000

(319) 573-7451, leighmaxwell.com

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Ricardo Basta

18K yellow gold snake ring with a red sapphire (3.55 TCW) and emerald eyes.

$10,500

(310) 278-4792, ricardobasta.com

Sofia Zakia

14K yellow gold Medusa necklace.

$2,150

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info@sofiazakia.com, sofiazakia.com

AOD Jewelry

14K yellow gold bracelet with diamonds (0.65 TCW).

$5,985

(800) 522-4065, navadee.com

Royal Chain

14K yellow gold necklace.

$7,400

(800) 622-0960, royalchain.com

Always, Aleda

14K yellow gold and black enamel charm.

$495

hello@alwaysaleda.com, alwaysaleda.com

Lulu & Shay

14K yellow gold pendant.

$1,265

(917) 523-8828, luluandshay.com

KC Designs

14K yellow gold earrings with round and baguette diamonds (1.34 TCW).

$4,200

(800) 552-3790, kcdesignsnyc.com

Modern Magic

These edgy yellow gold creations prove that this warmly hued metal is still hot hot hot. Chic bezels, unexpected angles, negative space, and pops of color are sure to delight those jewelry lovers who like their friends to say, “Ooh, I’ve never seen that before.”

Belle Étoile

24K yellow gold vermeil sterling silver bangle with white stones.

$595

(415) 626-9223, belleetoilejewelry.com

I. Reiss

14K yellow gold pendant with diamonds (0.10 TCW).

$1,875

(800) 734-7726, ireiss.com

Vendorafa

18K yellow gold and walnut wood necklace.

$9,900

+39 0131941102, vendorafa.net

Lindley Gray

14K yellow gold earrings with diamonds.

$2,325

(347) 690-2709, lindleygray.com

Jennie Kwon

14K yellow gold ring with diamonds.

$785

(213) 221-7556, jenniekwondesigns.com

Shy Creation

14K yellow gold bangle with diamonds (0.84 TCW).

$2,240

(213) 623-8900, shycreation.com

Christopher Designs

18K yellow gold ring with a L’Amour Crisscut pear shape diamond (0.52 TCW).

$3,668

(800) 955-0970, christopherdesigns.com

Emily Kuvin

14K yellow gold earrings with amethyst and topaz.

$3,750

(617) 851-1272, emilykuvin.com

Alex Sepkus

18K yellow gold pendant with sapphires, diamonds, rubies, and tsavorite garnet.

$2,605

(212) 391-8466, alexsepkus.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

Hot Sellers

Here Were the Top-Selling Jewelry Brands for January, According to Our Brain Squad

Rolex led the way.

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  • We can’t seem to keep Tru-Reflections by Gemsone earrings and pendants in our store. We seem to replace them every week. Great quality for the price point. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
Top-selling vision brands in January

Rolex (4), Gabriel & Co. (3), Lafonn (3), Artistry (2), ELLE (2), Gemsone (2), Hearts On Fire (2), Maple Leaf Diamonds (2), Michou (2), Officina Bernardi (2), Rembrandt Charms (2), Stuller (2), Vahan (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in February.

  • Rolex timepieces are still strong. In fashion, John Hardy had a great month. Engagement rings rounded out our best category for January. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Customers have been coming in for wedding bands … lots of custom bands to make. We’ll take it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Repairs and custom drove our sales for January. It seems like everything needs to be customized now so that it makes it personal and sentimental! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Surprisingly, pearls were the stars in January. I am seeing a return to the classic pearl choker with a simple diamond clasp. I have noticed clients being more knowledgeable, looking for ocean pearls vs. freshwater ones, white satin lined boxes for storage. One even checked every knot to be satisfied they were uniform. All things I typically lecture about, but lo and behold, most already knew what to do! I am liking these new knowledgeable clients; it makes sales so much easier. — James Doggett, Doggett Jewelry, Kingston, NH
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    The interest in lab-grown diamonds continues to grow among customers. We are surprised a bit as to their acceptance. — Alex Weil, Martin’s Jewelry, Torrance, CA

  • Hearts On Fire, Stuller (custom), Vahan and Coast Diamond. — Richard Frank, Goldstein’s, Mobile, AL
  • Ashi sterling and color, Lafonn, Les Georgettes inserts and bracelets, and Nambe sterling jewelry. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Gary Youngberg, Ames Silversmithing, Ames, IA
  • Our custom design keeps going strong. Leah Alexandra is also doing super for us. — Sandra Locken, Sarini Fine Jewellery, Vulcan, AB
  • Antwerp diamonds and inside/outside diamond hoops sold well! Also Michou and ELLE. — W.J. Smith III, Smith Jewelers, Franklin, VA
  • We are doing tons of repair. Two jewelers from two small towns within about a 20-mile radius of us closed last year, one in March and one in December. We are getting lots of work! — Cliff Yankovich, Chimera Design, Lowell, MI
  • With bad weather days, custom is keeping us going. Podium allows us to reach out to customers from our store phone numbers. Color is making more of a dent in our stores, not one specific color either, both precious and semi-precious. Slate and Tell does well for lower price point. Aspire is a great line by Berco for the price point. — Julee Johnson, Julee’s Jewelry, Mankato, MN
  • Antique and estate jewelry … particularly Victorian rings! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • Custom jobs and bridal carried our month. We use Bellissima by Gemsone, and it’s streamlined our custom and made it much easier for the entire staff to sell custom. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Rolex, Hamilton watches and Birks were our top three. — Rhonda Neary, Diamond Design, St. John’s, NL
  • Repairs were our top money take-in. We will be ordering more gold jewelry since we are expanding our case space for it. — Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Uno de 50 has been growing a new fan base almost every day. — mdash; Karen Hollis, K. Hollis Jewelers, Batavia, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Jewelry Pro Gear

Personalized Display Tray, A Glamorous Tea Strainer and More Jewelry Pro Gear for March

Stephen Webster’s new tea strainer is a must-have.

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A Display for Today

You can fill your store with the most beautiful jewelry in the world, but your customers will have a hard time falling in love with it if it’s not displayed properly. This chic, minimalist display would flatter any number of styles.

$42

uniqdisplay.com

The Prettiest Planter

This Modern Mud Planter isn’t shaped precisely like a gemstone, but something about its unusual beauty calls to mind the treasures of the earth. If you don’t have a green thumb, this vessel would also make a gorgeous catchall.

$92

modernmudstudio.com

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Wood You Hold My Jewelry?

This unforgettable ring box from The Family Joolz is lined in velvet and lovingly handcrafted from a genuine wood burl. Burls like this one occur naturally and cannot be forced; this design is as unique as it gets.

$139.99

thefamilyjoolz.com

Terrific Tray

This lovely marble tray by Wanderweg comes in walnut, oak, or maple and can be personalized with either the name of a special customer or maybe the name of your store? Beautiful for displays or gifts!

$11

etsy.com/shop/wanderweg

Tea Time

We’re swooning over this glamorous tea strainer from jeweler Stephen Webster’s new homewares collection! Sure, it’s over the top … but aren’t we all a little extra sometimes?

$95

stephenwebster.com

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Jewelry

How Diamond Necklaces Heated Up the Golden Globes Red Carpet

Drop necklaces and chokers dominated.

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AT THE 76TH ANNUAL Golden Globe Awards, the diamond necklaces gracing A-list actresses’ necks ran the gamut from the high drama of the Tiffany & Co. drop necklace worn by Lada Gaga to antique-inspired styles like the delicate bow and garland Beladora look worn by Dakota Fanning. Chokers made a comeback as well, from geometric forms such as the Cartier stunner Rachel Weisz wore and the wide diamond Bulgari collar on Kiki Layne to the more delicate Messika diamond choker adorning Constance Wu’s neck. Why not inspire your customers to invest in a similar
statement-making style, within their budget?

Gumuchian

Cascade Riviera pear drop diamond and platinum necklace (14.60 TCW).

gumuchian.com

$86,000

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Forevermark

18K white gold Lace of Light diamond choker (43.15 TCW).

forevermark.com

Price on Request

Kwiat

Double strand diamond necklace with various cuts of diamonds set in platinum.

kwiat.com

Price on Request

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