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Good As Gold

Sunshine, daisies, butter, mellow — we’re a sucker for this classic in yellow.

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YELLOW GOLD’S INVITING HUE and versatility means that this perpetually precious metal has a place in almost every customer’s collection. Put on some Bruno Mars and let’s make 24-karat magic!

Midas Chain (ABOVE)

Model Simone Villas Boas wears 14K yellow gold jewelry by Midas Chain, including Trinity diamond bezel stud earrings ($360), petite bar with cascade chain stud earrings ($132), Draw the Line Jagger dangle earrings ($429), curved rectangle signet ring ($738), Whisper thin wire stack ring ($87), Whisper thin wire ring with dangle disc charm ($240), petite signet sideways oval ring ($327), One Plus One choker plus layered fringe necklace ($474), Duet Plus adjustable layered necklace with hammered Geo stations ($873), Long and Lovely sparkle and bar station necklace ($759), Wanderlust dangle disc shaker bracelet ($549), Bubble disc wrap bracelet ($645), Step Up oval signet ring ($429), and Fluted Medallion adjustable layered link Y-necklace ($1,212). Contact (877) 643-2765, sales@midaschain.com, midaschain.com. Photographer: Masha Maltsava. Agency: One Management

Classical Creations

This bewitching batch of yellow gold beauties take their inspiration from the past. The aesthetic historical references vary from Egyptian to Edwardian to Etruscan, with hints of Victorian-worthy sentimentality and one
rogue Gorgon.

Prounis Jewelry

22K yellow gold ring with tourmaline.

$9,625

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studio@prounisjewelry.com, prounisjewelry.com

Leigh Maxwell

18K yellow gold earrings with diamond accents.

$3,000

(319) 573-7451, leighmaxwell.com

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Ricardo Basta

18K yellow gold snake ring with a red sapphire (3.55 TCW) and emerald eyes.

$10,500

(310) 278-4792, ricardobasta.com

Sofia Zakia

14K yellow gold Medusa necklace.

$2,150

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info@sofiazakia.com, sofiazakia.com

AOD Jewelry

14K yellow gold bracelet with diamonds (0.65 TCW).

$5,985

(800) 522-4065, navadee.com

Royal Chain

14K yellow gold necklace.

$7,400

(800) 622-0960, royalchain.com

Always, Aleda

14K yellow gold and black enamel charm.

$495

hello@alwaysaleda.com, alwaysaleda.com

Lulu & Shay

14K yellow gold pendant.

$1,265

(917) 523-8828, luluandshay.com

KC Designs

14K yellow gold earrings with round and baguette diamonds (1.34 TCW).

$4,200

(800) 552-3790, kcdesignsnyc.com

Modern Magic

These edgy yellow gold creations prove that this warmly hued metal is still hot hot hot. Chic bezels, unexpected angles, negative space, and pops of color are sure to delight those jewelry lovers who like their friends to say, “Ooh, I’ve never seen that before.”

Belle Étoile

24K yellow gold vermeil sterling silver bangle with white stones.

$595

(415) 626-9223, belleetoilejewelry.com

I. Reiss

14K yellow gold pendant with diamonds (0.10 TCW).

$1,875

(800) 734-7726, ireiss.com

Vendorafa

18K yellow gold and walnut wood necklace.

$9,900

+39 0131941102, vendorafa.net

Lindley Gray

14K yellow gold earrings with diamonds.

$2,325

(347) 690-2709, lindleygray.com

Jennie Kwon

14K yellow gold ring with diamonds.

$785

(213) 221-7556, jenniekwondesigns.com

Shy Creation

14K yellow gold bangle with diamonds (0.84 TCW).

$2,240

(213) 623-8900, shycreation.com

Christopher Designs

18K yellow gold ring with a L’Amour Crisscut pear shape diamond (0.52 TCW).

$3,668

(800) 955-0970, christopherdesigns.com

Emily Kuvin

14K yellow gold earrings with amethyst and topaz.

$3,750

(617) 851-1272, emilykuvin.com

Alex Sepkus

18K yellow gold pendant with sapphires, diamonds, rubies, and tsavorite garnet.

$2,605

(212) 391-8466, alexsepkus.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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New Arrivals

Here Are 4 Jewelry Trends You Must Not Miss at the Vegas Shows

There’s a shape, a color, a silhouette and a substance.

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WHETHER OR NOT visions of poker chips dance in your head, the jewelry industry heads to Vegas each summer for a reason: to hunt down the best, most desirable new products and bring them home so they can sell like hotcakes. The veritable oodles of Vegas options can be overwhelming, so we’re here to whisper in your ear with a few insider tips. When it comes to new jewels, look towards light and lovely blue gemstones, the bold strength of collar necklaces, the sweet nostalgia of heart shapes, and vivid, versatile enamel.

On-trend jewelry by Shy Creation includes Eden diamond drop earrings, $2,000; Kate lapis lazuli and diamond studs, $360; Kate sapphire and diamond ring, $330; Kate sapphire bezel ring, >$330; Kate sapphire and diamond eye ring, $1,200; Kate lapis lazuli and diamond shaker necklace, $580; Kate sapphire and diamond eye pendant, $490; and Kate lapis lazuli, turquoise and diamond heart pendant, $730. Visit shycreation.com or call (213) 623-8900. Model: Josie Renault. Photographer: Lauren Miller. Agency: Brandt

Collar Cotillion

Longer than a choker but more substantial than a pendant, the collar necklace is a standout statement, a confident proclamation of stellar style. A collar necklace takes up more space on the body than a standard chain, just like a bold jewelry lover isn’t afraid to take up space in the world.

K.Mita

14K rose gold and sterling silver necklace with South Sea pearl and pink tourmaline.

$1,190

(646) 633-4573, k-mita.com

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Royal Chain

14K yellow gold necklace.

$7,400

(800) 622-0960, royalchain.com

Julie Cohn

Oxidized sterling silver necklace with hammered bronze.

$495

(214) 415-1792, juliecohndesign.com

Yoko London

18K white gold necklace with diamonds (5.58 TCW) and Akoya pearls.

$45,000

(212) 819-9400, yokolondon.com

Kelim

Sterling silver necklace.

$425

(301) 448-7367, kelimjewelry.com

Shy Creation

14K yellow gold necklace with diamonds (0.71 TCW).

$2,600

Info@shycreation.com, shycreation.com

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Gabriel & Co.

14K white gold necklace with diamonds (2.09 TCW).

$5,590

(212) 519-1400, gabrielny.com

Bounkit

Rhodium-plated brass necklace with blue quartz and rose quartz.

$696

(212) 244-1877, bounkit.com

Jenny Bird

14K yellow gold dipped brass necklace.

$135

(844) 520- 2473, jenny-bird.com

True Blues

From clear skies to shimmering seas, the familiar hue of blue is all around us. Whether it was Meghan Markle’s iconic aquamarine ring or a widespread craving for serene shades, lighter blue gemstones are having a major moment in jewelry, especially in combo situations. These light blue hues are peaceful, universally flattering, and oh-so-pretty.

Valani Atelier

18K rose gold earrings with diamonds and aquamarines (5.97 TCW).

$6,600

(212) 702-9703, valani.com

Armand Jacoby

18K white gold necklace with diamonds (0.18 TCW) and aquamarine (0.77 TCW).

$1,660

(800) 355-1111, armandjacoby.com

Joie DiGiovanni Jewelry

14K yellow gold earrings and earring jackets with blue topaz and diamond.

Earring $440, Jacket $880

(215) 987-5660, joiedigiovanni.com

Jennifer DeMoro

18K rose gold cuff with blue topaz and aquamarine.

$375

(925) 577-5224 , jenniferdemoro.com

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Hi June Parker

14K yellow gold ring with aquamarine, tanzanite, and sapphire.

$740

(917) 865-3533, hijuneparker.com

Kristy Ford

18K yellow gold ring with blue zircon (2.70 TCW) and lab grown diamonds (0.25 TCW).

$1,895

(804) 240-7798 , kristyfordjewelry.com

Dallas Prince Designs

Sterling silver bangle with Ethiopian opal, tanzanite (6.40 TCW), blue apatite (6.30 TCW), and white zircon (5.15 TCW).

$999

dallasfinejewelry@gmail.com, dallasprincedesigns.com

Bellarri

14K white gold ring with shades of blue topaz (7.60 TCW).

$2,460

(800) 255-0192, bellarri.com

Melinda Lawton

14K yellow gold earrings with Swiss blue topaz briolettes and Japanese Akoya Keshi pearls.

$2,200

(828) 697-2212, melindalawton.com

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Hot Sellers

Here Was The Best-Selling Jewelry in April, According To The INSTORE Brain Squad

Custom design and pearl jewelry lead the way.

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Rego Designs. We have carried the line for about 12 months and it is starting to move. Great customer service at Rego — Josh is the road warrior, and Tammy at the factory just helped me get a nice custom sale of rings and earrings. — Cliff Yankovich, Chimera Design, Lowell, MI

Top-selling vision brands in April

Gabriel & Co. (5), Hearts On Fire (5), Lafonn (5), Pandora (5), Rolex (5), Stuller (5), Allison-Kaufman (3), Frederic Duclos (3), Keith Jack (3), ArtCarved (2), Cargo Hold (2), Citizen (2), CrownRing (2), Doves By Doron Paloma (2), E.L. Designs (2), Forevermark (2), Frederic Sage (2), Kit Heath (2), Martin Flyer (2), Pure Grown Diamonds (2), Quality Gold (2), Sylvie Collection (2), Tacori (2), Wilkerson (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in May.

  • Sylvie Collection bridal always does well. Stuller’s 302 line and Southern Gates by Cargo Hold were also good sellers, as well as custom. Lots of custom!! — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • We went from a horrible winter and little work, to holy cats! Custom work by the barrel full! — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Engagement rings, prong-set wedding bands — can’t keep in stock. Diamond fashion necklaces — moon and stars are hot. — Alison Sophy, Sophy Jewelers, St. Clair, PA
  • Lab-grown diamonds are super hot in custom engagement rings or simple solitaires. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Yellow gold link style chains did well. Everything from thinner pendant style chain worn plain to heavier polished men’s styles. It seems the gold price has not dissuaded buyers, and we are hoping that leads to yellow gold bracelet sales as well. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Lots of custom women’s wedding bands. The men just want the plain ones. — Steven Wardle, Forest Beach Design, Chatham, MA
  • In-house custom wedding bands, gift priced jewelry under $250 and alternative engagement rings under $2,500. — Betsy Barron, Love & Luxe, San Francisco, CA
  • While diamonds are the birthstone for April, and they were popular, pearls continued to lead in sales. Also popular were Native American pieces in sterling and turquoise, which is highly unusual for this time of year. — Jim Doggett, Doggett Jewelry, Kingston, NH
  • We just reordered a large selection of Gabriel & Co. engagement mountings. Frederic Duclos sold exceptionally well in April; we placed a large reorder. Yellow gold wedding rings are selling again — we sold a record amount last month — so glad our customers are going back to precious metals! — Marc Altman, B & E Jewelers, Southampton, PA
  • Silver sold well, will reorder from Classic of New York and Berco. — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • We have been blowing through Alpha lab-grown diamonds from Gemsone. Reordered them twice last month and we’re getting key! — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Frederic Duclos earrings sold really well! Gents Citizen Eco-Drive watches also did really well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Mariana is rocking for matching up spring colors and for confirmation and communions this month. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Our ZAYA Moissanite brand of stones are selling really well. Hot shapes right now are elongated cushions, ovals, and rounds (as always). Three stone rings are seriously flying out the door. Many people are slowly transitioning over to 14K yellow and two-tone from all white metals. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Les Georgettes new spring and summer colored leather inserts! Diamond stacker rings, too! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Three diamond tennis bracelets in three days, that is new. — Carrie Plott, Gloria’s Jewelry, St. Paul, MN
  • We have been doing very well with Sylvie Collection engagement rings — the style and craftsmanship is great! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Tools and Services

Jewelers of America’s First National Convention and More Service News for June

Everything new in June.

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Inaugural Convention

This summer, July 28-29, Jewelers of America will hold its first ever national convention in NYC. The event will feature many opportunities to demo and test exciting equipment, as well as an interactive Diamond Detection Lab sponsored by De Beers Group Industry Services. jewelers.org

Mobile Lab Service

SGL International, a London-based gemological laboratory with 16 diamond certifying labs worldwide (including one just opened in New York City), has launched the first-ever mobile lab service in the US, allowing retailers to have a team of SGL professionals visit their stores to screen, grade and certify finished diamond jewelry. solitaire-labs.com

There’s an App for That

The VDB sourcing and trading app has launched a whole new category of products: lab-grown diamonds. The new category allows retailers to offer customers more options than ever, while ensuring that lab-grown and natural diamonds are clearly separated. vdbapp.com

Gears on Wheels

The American Watchmakers-Clockmakers Institute (AWCI) will unveil their new state-of-the-art mobile horology classroom during JCK Las Vegas. It will soon tour the US, bringing trainings and events directly to professional watchmakers, clockmakers, jewelry store staff and collectors. awci.com

JIS Goes West

JIS and Reed Exhibitions have announced a new jewelry trade show to take place on the West Coast, just in time for the 2019 holiday season. Mark your calendars for JIS Delivery-San Diego, happening November 2-4, 2019. jisshow.com

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