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Sustainable Support for Jewelers and More Service News for December

Why can’t a woman propose to a man?

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Still Helping Jewelers

Aleah Arundale, founder of Jewelers Helping Jewelers, has launched Jewelers Direct, a cooperative B2C network, to help independent retailers compete with large online sellers. jewelersdirect.org

Back to the Beach

Rejoice, antique jewelry lovers! The iconic Original Miami Beach Antique Show will return to its beachside home in the newly revamped Miami Beach Convention Center. OMBAS remains America’s largest indoor antique show. originalmiamibeachantiqueshow.com

More Gem Science

Gemological Science International (GSI) has recently opened two new state of the art labs. One, in New York City’s Diamond District, will focus solely on screening and testing of jewelry for undisclosed lab-grown diamonds; the other, in Hong Kong, will offer that service as well as others. gemscience.net

He Said Yes

Engagement 101 writer Severine Ferrari’s new PROPOSE TOO initiative champions the reverse and the double proposal: why can’t a woman propose to a man, or a couple propose to each other? yourengagement101.com/propose-to

Sustainable Summit

The board of directors of the Jewelry Industry Summit have announced that the event’s third iteration will take place in Tucson, AZ on February 2-3, 2019. The summit, which is hosted by AGTA, seeks to support and further sustainability and responsible sourcing in the jewelry industry. jewelryindustrysummit.com

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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