Connect with us

Headlines

2 Jewelry Companies Reach ‘Genius’ Level in Digital Efforts

mm

Published

on

70 jewelry and watch brands were evaluated.

Tiffany & Co. and Cartier ranked at “genius” level for digital competence in a new analysis by research and business intelligence firm L2.

The two companies were the only brands to achieve the top ranking in L2’s Digital IQ Index: Watches & Jewelry.

Rounding out the top five, at “gifted” level, were Swarovski, Alex and Ani, and David Yurman.

The study looks at the digital competence of 70 jewelry and watch brands.

Achieving “genius” level amounts to “a point of competitive differentiation.” For brands at that level, “creatively engineered messaging reaches consumers on a variety of devices and in many online environments,” according to L2.

Brands were evaluated in the categories of site & e-commerce, digital marketing, social mediam and mobile.

Advertisement

Download an excerpt from the report here.

 

 

 

 

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular