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2 Jewelry Companies Reach ‘Genius’ Level in Digital Efforts

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70 jewelry and watch brands were evaluated.

Tiffany & Co. and Cartier ranked at “genius” level for digital competence in a new analysis by research and business intelligence firm L2.

The two companies were the only brands to achieve the top ranking in L2’s Digital IQ Index: Watches & Jewelry.

Rounding out the top five, at “gifted” level, were Swarovski, Alex and Ani, and David Yurman.

The study looks at the digital competence of 70 jewelry and watch brands.

Achieving “genius” level amounts to “a point of competitive differentiation.” For brands at that level, “creatively engineered messaging reaches consumers on a variety of devices and in many online environments,” according to L2.

Brands were evaluated in the categories of site & e-commerce, digital marketing, social mediam and mobile.

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Download an excerpt from the report here.

 

 

 

 

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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