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Sales Truths: Anything Worth Doing is Worth Doing Poorly

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WHY IT’S TRUE
Anything worth doing is worth doing poorly … at first. When you first jumped on a two-wheel bike, did you take off and ride like Lance Armstrong? Or did you wobble erratically, trying to maintain your balance until you finally fell over? ?Quit? was not a part of your vocabulary, so you carefully climbed back on and tried again … and again … until you rode perfectly. 

PLAN OF ACTION
We are disappointed when new salespeople don’t perform to our expectations. Until they get their balance, expect them to make a few mistakes. As difficult as it may be, let them lose a small sale. Always debrief them by asking two questions:  

1. How did you describe the benefits and features the customer was seeking?  
2. What indications did the customer give you that she might be ready to buy? 

Through encouragement and training, they will begin to ride each sale to its successful conclusion.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Dave Richardson

Sales Truths: Anything Worth Doing is Worth Doing Poorly

mm

Published

on

WHY IT’S TRUE
Anything worth doing is worth doing poorly … at first. When you first jumped on a two-wheel bike, did you take off and ride like Lance Armstrong? Or did you wobble erratically, trying to maintain your balance until you finally fell over? ?Quit? was not a part of your vocabulary, so you carefully climbed back on and tried again … and again … until you rode perfectly. 

PLAN OF ACTION
We are disappointed when new salespeople don’t perform to our expectations. Until they get their balance, expect them to make a few mistakes. As difficult as it may be, let them lose a small sale. Always debrief them by asking two questions:  

1. How did you describe the benefits and features the customer was seeking?  
2. What indications did the customer give you that she might be ready to buy? 

Through encouragement and training, they will begin to ride each sale to its successful conclusion.

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular