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New York Boutique Offers Valuable Connection with the Designer

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The Gurhan Atelier, New York

OWNER: Gurhan Orhan; URL:gurhan.com; FOUNDED: 1994; OPENED FEATURED LOCATION: 2014; EMPLOYEES: 2 (plus resources drawn from Gurhan Jewelry); AREA: 1,500 square feet; ONLINE PRESENCE: 15,411 Likes on Facebook; BRANDS: The boutique sells Gurhan jewelry exclusively.; INSTAGRAM: instagram.com/abbyjakobeyes; BUILDOUT COST: $675,000


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SCARCE AND COMPETITION HIGH, New Yorkers are no strangers to adapting offbeat spaces to fit their needs. And when Gurhan Orhan was unable to renew the lease on the offices he and his staff occupied in 2013, it was time to follow in that tradition.

A potential location for the first Gurhan boutique was found in Manhattan’s Tribeca, a neighborhood of industrial buildings turned luxury residential and shopping district. Housed in a landmark 19th century structure, the space possessed a list of features — exposed brick, concrete floors, sky-high ceilings — that commonly fill the pages of tony shelter magazines. But before the 1,500-square-foot expanse would be ready for its big reveal it would have to shed its past as a food refrigeration unit. Despite its unusual backstory, Gurhan was instantly enamored: “I had no doubt about it.”

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While the brand’s headquarters relocated to new offices some 25 blocks north, in Tribeca work began on a boutique that would reflect Gurhan’s distinctive sensibility. “About three or four years ago I noticed that lots of jewelry started to look alike — with similar clasps and stone setting — because so many people are using the same factories,” he explains. “But our jewelry is different from what’s on the market and I wanted to create a retail space that’s different too.”

The collection got its start in 1994 when Gurhan, an Ankara native, still lived in Turkey. He was intrigued by the properties of 24K gold from the first time he handled the material. Though more experienced artisans tried to dissuade him from working with pure gold, insisting it was too soft and heavy for use in jewelry, he persevered. During months spent sequestered in a Grand Bazaar workshop he taught himself many of the techniques that remain the basis of his brand.

During the build of his store that tenacity would come in handy. While contractors performed the most complicated parts of the project, starting with creating a storefront entrance where there had been none, they weren’t always present. Gurhan labored at the site, too. His sweat equity was both essential and rewarding. “It’s nice. You feel like you own a part of it. But you’re also paying rent and just have to finish the thing!”

Then, there were the complications of working on a landmarked building. “I was so naïve,” Gurhan recalls. “You can’t put a nail anywhere without permission.” The project architect, however, navigated the maze of rules well enough that the boutique was permitted to hang a simple shingle from its façade with its name. That privilege isn’t shared by any other business on the block. And the sliver of signage is crucial. “It’s our biggest advertisement. Many of my customers come in because they see the sign when they’re visiting [Japanese restaurant] Nobu.”

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Once construction inside the boutique was finished, more work continued outside. And this time it was entirely beyond Gurhan’s control. The facing street became a staging area for a massive road project nearby. Bulldozers and pipes blocked the progress of all cars and many pedestrians. What he was told would be an inconvience of little more than one month lingered for a over a year.

Those that did hurtle the gauntlet to reach the Gurhan Atelier when it opened in 2014 discovered a gracious reprieve from urban chaos. The first of two rooms is long and narrow with whitewashed brick and dark wood floors. Queen Anne style desks for a security officer and both members of the full-time sales staff sit at regular intervals. Floor-to-ceiling draperies with fringed details in tones of wine and gold are elegant throwback accents, like the series of mirrors with ornate gilt frames — each different from the next — that flank one wall. Jewelry made from silver and touches of gold dominate. The accessible pricing of the pieces makes it possible to display them in the open so that clients can touch them at will.

Towering wooden doors with ironwork details bisect the space and separate the entry from the workshop and consultation area. Salvaged from a 19th century building in Argentina, they were the first things Gurhan selected for the boutique. “I wanted to use them for the front door until my architect set me straight,” he recalls. Beyond the imposing portal is an expansive room that houses his high-end work in 24K gold and precious gemstones, micromosaics and other rarities. All the jewelry appears around the perimeter in wall-mounted displays Gurhan built himself from a collection of antique frames.

Behind a low wall sits his bench, his most frequent perch when he’s in New York. One of the reasons behind opening the boutique was to provide space where Gurhan could consult with clients on custom designs or merely work on new ideas. Collaborating with him directly is not a service reserved only for VIP clients. “It’s the first thing we tell anyone about,” he says. “If someone has jewelry that they don’t use in a safe we can utilize that gold and the stones.”

The small workshop area is a fully multipurpose zone. Gurhan also maintains an area where he photographs all jewelry for website and marketing purposes. Learning the specialized task was a time and cost-saving measure but also another creative outlet for the designer, who admits, “I like anything technical.”

Beyond the jewelry that surrounds visitors, there’s eye candy in every direction. Shelves brim with books, vintage lamps and seating give character to the formerly industrial environment, and personal mementos from the home Gurhan shares with Fiona Tilley, his wife and the brand’s president and CEO, linger around each corner. They’re all elements that make everyone feel welcome. “This place has good chemistry. People feel it when they walk in. It’s never boring and we have fun.”

ONLINE EXTRA: 5 Questions with Gurhan Orhan

1. What’s your primary hobby?
Jewelry started as a hobby, even though I make a living at it now. Everything relates back to it. I’ve started cutting stones. I like it. It’s quite new.

2. With so much travel on your calendar, do you have a favorite stop?
When I get back to New York I love it more. The nicest thing about traveling is coming back.

3. What’s your sales philosophy?
It’s so relaxing here. It’s a soft sell. We listen to music. People come just for the bar. There’s no stress.

4. What do you look for in an employee?
They love talking to people. They love selling. We’re a small entity, so it’s about being able to build a special relationship with a client.

5. What’s your favorite part of the boutique?
The bar, of course! It’s a very serious bar. I have real, serious bottles.

Five Cool Things About The Gurhan Atelier

1. BAR TAB. Gurhan’s hospitality is a big draw. He jokes, “After 5, people come for the bar.” It houses a fully equipped wine refrigerator, a cache of rare spirits and plenty of snacks. As the day progresses, a clubby atmosphere prevails: friends drop in, students come by to show off works in progress. “This is just a place where people can relax.”

2. FAMOUS FRIENDS. The store is a paparazzi magnet … or at least its notable neighbor is. Pop star Taylor Swift lives across the street and when she’s in residence the whole block buzzes with activity. “Kids and families wait outside for her,” Gurhan explains. Meanwhile the atelier is a destination for its fair share of A-listers, including Kate Hudson, Usher and Mickey Rourke.

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3. THE AWARDS WALL. On shelves mounted along one wall stand a cluster of awards for Gurhan’s design wins, including prizes from Perles de Tahiti and a Couture Design Award. It’s not just professional acclaim that gets a prominent place. Childhood swimming and public-speaking trophies awarded to Gurhan CEO Fiona Tilley also occupy a privileged spot and lend the area extra charm.

4. A DESIGNER W.C. A zone that’s often overlooked in other retail spaces was a high priority for Gurhan when devising his own. “There are so many stores that you think are glamorous but their restrooms look like storage areas,” he says. “One of the first things on my list when we got started was a good bathroom.” To make the facilities as inviting as the rest of the boutique they’re appointed with soaring ceilings, elegant fixtures, an antique chest and flowers.

5. SCREENING ROOM. Between public appearances, visits to his Turkish workshop and personal holidays (often to far flung destinations like Mongolia), travel is a constant feature of Gurhan’s life. To make it easier to collaborate with clients at his Istanbul boutique he installed a large screen that facilitates appointments via Skype.

JUDGES’ COMMENTS

  • Brandee Dallow: This atelier just screams “come spend time in me and be comfortable.” It is warm, welcoming and homey — everything your typical jewelry boutique is not.
  • Todd Reed: I like his unique vision. The store is his personal space that he’s invited the public to. This type of shopping and “hanging out” experience would be truly memorable to a Gurhan client.
  • Ron Gay: Very unique use of a loft space.
  • Becky Stone: From the gilded, laser-cut lettered sign and deep teal of the exterior to the eclectic design of the interior, every element of the atelier is beautiful and carefully executed.
  • Debbie Fox: Everything about this business is an expression of Gurhan, from his innovative wall display cases made from picture frames to his exterior gold plated sign.

 

PHOTO GALLERY (10 Images)

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America's Coolest Stores

Portland, OR, Couple Fine-Tunes the No-Pressure Engagement Ring Sale

Website and window displays create perfect curb appeal.

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Malka Diamonds & Jewelry, Portland, OR

OWNERS: David and Ronnie Malka; URL: malkadiamonds.com ; FOUNDED: 2010; ARCHITECT AND DESIGN: One Hundred Agency and Bedford Brown Store; EMPLOYEES: 3 ; AREA: 1,000 square feet total; 700 square foot showroom; TOP BRANDS: Custom, vintage, Point No Point Studios, Vatche, Jolie Design; ONLINE PRESENCE: 1,645 Instagram followers, 957 Facebook followers, 4.9 Stars with 62 Google reviews; RENOVATED: 2018; BUILDOUT COST: $75,000; SHOWCASES:KDM


Ronnie and David Malka

VINTAGE RINGS DISPLAYED in authentic, retro jewelry boxes share space with newly minted engagement rings in the front window of Malka Diamonds & Jewelry, a boutique shop in the historic Hamilton building in the heart of downtown Portland.

Passersby enchanted by that tempting array are welcomed inside by owners David and Ronnie Malka, who offer guests a warm greeting and refreshments from the coffee shop across the hall.

Adding to the relaxed environment, they rarely ask for the prospective customer’s information right away. “Our customer is our friend. Just like you don’t ask someone you just met for all of their information, you really should try to take the same approach with your customers,” David says.

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Once guests have a chance to settle in and look around, graduate gemologist David loves to share what he knows by comparing loose diamonds at his desk. What makes the Malka experience distinctive is that David includes tricks of the trade in his consumer education, such as explaining what kind of diamonds people in the jewelry business might select for themselves.

“A lot of people who are thinking about buying diamonds online have done some research, and I like to educate them on the stuff you can see in a diamond that you should pay for,” David says. “The stuff you can’t see, why pay for it? Common sense goes a long way when you’re spending thousands of dollars. Great, if you want to buy a VVS stone, we have it, but most of the people who see the difference, or don’t see the difference, between D and F color are making a much more informed purchase, and they feel good about it.”

Large windows allow passersby to glimpse a mix of vintage and new rings on display while flooding the space with natural light.

They’re also adept at explaining the difference between the diamonds and their paperwork. “The cert says XYZ, but if you lined it up with five others, you might see why that stone was priced so low in its bracket,” Ronnie says.

They think it’s just fine if their customers walk out without buying anything on their first or second visit — even if they’re headed to the competition.

“We keep it really simple in here,” says Ronnie. “A lot of the guys who come in are buying something they don’t know anything about. We don’t bombard them with phone calls or emails; we just offer education. They continue to explore and research, and most of those people we see back here.”

The Malkas are taking the long view. “We want to be like their grandparents’ jewelers with a state-of-the-art shop so we can create things that are going to last,” Ronnie says. “Like the 1920s-era jewelers you trusted but still current and evolving with time.” Although engagement and wedding rings dominate their business now, with as much as 85 percent of sales, they believe that as their original customers continue to mature, they’ll eventually diversify into jewelry for other occasions.

By the time the customer does make a purchase or put a deposit down on a custom ring, David and Ronnie have developed a relationship with them. They give their customers a Malka hat, pin or T-shirt. They also give them a pamphlet detailing the history of their three-generation tradition of diamond dealers, and paperwork that includes an appraisal. There’s no paperwork involved with the guarantee; that is automatic for the life of the ring.

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As for that history, David’s father, Yossi Malka, who still has an office across the street from his son’s store, began his career as an apprentice under his great uncle in Israel, studied diamond cutting and later became a wholesale dealer in Portland.

David studied at the GIA, earned a graduate gemologist degree, and worked in a retail store for several years. David also ran his own jewelry appraisal lab, Independent Gemological Services, for the trade and private clients. “That’s a tough gig to be looking through the scope all day,” he says. “I was getting a little bit bored.”

Still, everyone thought he was crazy, he says, when he decided to open his own store. “It was the recession. It was a tough time.” Three major Portland jewelry stores had closed. “I figured if we took this plunge and we could stay afloat for two years, we should be able to weather anything,” he says. They’d been considering a variety of different names for the business when a friend offered this advice: “When you put your name on the door, you’re putting your name behind the business.”

Perfect. They had a name.

Ronnie Malka collects retro jewelry boxes to display vintage engagement rings.

They leased a prime 1,000-square-foot spot within a vacant 10,000 square-foot space. It was bare bones, with not much beyond walls and floors.

“Welcome to the world of retail,” David says he remembered thinking. Traffic was thin at first, and David continued to operate the appraisal lab, taking it month by month. Although changing shopping habits of American consumers had seemed to be a bad omen, it turned out that Portland shoppers who did spend money on jewelry wanted to make sure they were investing in local, independent businesses. Within a couple of years, they’d won Oregon Bride Magazine’s “Best Rings of 2012” award.

In 2013 Malka became the official fine jewelers of the University of Oregon and their shop got very busy. Ronnie left her teaching job to join Malka full time after it became clear David needed help with marketing and events.

In 2018, they expanded the shop and fine-tuned their interior design, adding metallic cork wallpaper, a custom woven rug, a gathering area with a modern, round table and gray leather chairs, and custom-built display cases. The counter now boasts a marble top and black paint. Other additions include a gold light fixture and a trio of geometric mirrors. The look is upscale without feeling stuffy. The decor is also a personal reflection of what makes David and Ronnie comfortable, complete with a prominently displayed black and white wedding photo of the couple.

“Ninety-nine percent of the time, you meet a Malka,” Ronnie says. “We want them to know us as we want to know them.”

VIDEO: MALKA STORE TOUR

VIDEO: MALKA “ABOUT US”

VIDEO: MALKA CUSTOM DIAMONDS


PHOTO GALLERY (30 IMAGES)

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Five Cool Things About Malka Diamonds & Jewelry

1. Salt-and-pepper diamonds. A year ago, Malka started showcasing the work of a Seattle designer, Point No Point Studios, which has a strong Instagram presence and specializes in salt-and-pepper diamond rings. “We knew that going out-of-the-box and trying something new would potentially bring new traffic,” says Ronnie, who gets several inquiries about them every week. David, as the son of a diamond dealer, admits he was reluctant at first to move in that direction. “My dad says, ‘How much is that per carat?!’ Ten years ago, it would have been used for drill bits, but now there’s an actual marketplace for it. I don’t think it’s a fad, either,” David says.

2. Collaborative environment. “We all know the projects, what’s going on, and what’s coming up,” Ronnie says. “It doesn’t feel compartmentalized.” That approach also creates opportunity for growth. Chloe, who works in the showroom, says Malka has the friendliest atmosphere of anywhere she has worked, as well as enormous growth potential and pride in values. “It gives me satisfaction learning-wise and experience-wise, knowing what the jewelers have to do to have a certain outcome for whatever kind of piece we’re making,” she says.

3. Custom connection. A 2018 expansion made room for two full-time master jewelers and more equipment in the shop. “We wanted everything done under our roof,” David says, from design to manufacture. Sometimes they are simply consultants: “An architect is doing his own CAD design for us to look at and make sure it’s going to translate into a ring and not a building,” Ronnie says.

4. Website curb appeal. Ronnie considers Malka’s digital presence, including its website, to be online curb appeal. “People want to engage online first,” Ronnie says. “Maybe 10 or 15 years ago, your website was a placeholder for your contact info, but now it tells your story.” People know what to expect.

5. Digital marketing ROI. Digital marketing has for the most part replaced traditional radio and TV, because as Ronnie says, “Our customer is online and if they’re seriously looking for a ring, they are seriously looking — not seeing it on TV. Many jewelers will say this is a waste of time, but in the last six months when our followers have doubled, we have noticed customers referring to an image they saw on Instagram or Facebook. It is a real relief to see the return on investment on the time spent taking photos and creating tag lines.” Even shop dog Toby has his own Instagram handle!

JUDGES’ COMMENTS
  • Julie Ettinger: This store is a real gem! I love the shop-local feel and that it can all be done in house. I also appreciate the mix of vintage and new.
  • Julie Gotz: I love that the owners are so invested in the customer and their life cycle. Many stores are too focused on the sale and not enough on the relationship. It is great to hear that a store is using social media in such a successful way.
  • Joel Hassler: I like the approach to gathering customer information. Building a relationship is more important than data-mining.
  • Barbara Ross-Innamorati: : The store interior is exquisite and feels upscale but also warm and inviting. The website is quite informative and I love their blog, “Stories,” as it features a lot of interesting topics with gorgeous photography.
  • Hedda Schupak: I like the laser focus on diamond rings, and I love the impressive depth of selection they have, especially nontraditional styles. The store itself is very hip and welcoming. Their online presence is very strong; they’re using all social media quite well.
  • Eric Zimmerman: Malka Diamonds has done a wonderful job of creating a modern elegant boutique while still highlighting the building’s historic features. Their store’s design tells a story that complements the products they showcase: modern and antique.
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America's Coolest Stores

America’s Coolest Stores 2019 – Winners Revealed!

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Check out America’s Coolest Jewelry Stores of 2019!

Congratulations to the winners of the 18th annual America’s Coolest Stores Contest! In the following pages — and in the months ahead — discover why these stores earned the stamp of approval from our judges. As in past years, we divided the entries into two categories — Big Cool (six or more full-time employees) and Small Cool (five or fewer). We asked two six-member teams of judges to evaluate stores based on their back story, interior, exterior, marketing, online presence and what we here at INSTORE believe is the most important intangible: individuality.

Our six America’s Coolest and additional 10 Cool Stores — each of which will be featured in INSTORE issues through June 2019 — represent creative approaches to doing business as well as aesthetically pleasing retail environments. Each of the six winning stores also offers an omni-channel shopping experience, with merchandise available for purchase online.

If you haven’t taken the time to enter yet, why not give it a shot in January 2020? Retailers have told us that the entry process alone can be inspiring and motivating because it requires them to assess all aspects of their businesses. And if you entered and weren’t chosen this time, fine-tune your entry and try again. That’s proven to be a winning strategy.

Check out America’s Coolest
Jewelry Stores of 2019!

Congratulations to the winners of the 18th annual America’s Coolest Stores Contest! In the following pages — and in the months ahead — discover why these stores earned the stamp of approval from our judges. As in past years, we divided the entries into two categories — Big Cool (six or more full-time employees) and Small Cool (five or fewer). We asked two six-member teams of judges to evaluate stores based on their back story, interior, exterior, marketing, online presence and what we here at INSTORE believe is the most important intangible: individuality.

Our six America’s Coolest and additional 10 Cool Stores — each of which will be featured in INSTORE issues through June 2019 — represent creative approaches to doing business as well as aesthetically pleasing retail environments. Each of the six winning stores also offers an omni-channel shopping experience, with merchandise available for purchase online.

If you haven’t taken the time to enter yet, why not give it a shot in January 2020? Retailers have told us that the entry process alone can be inspiring and motivating because it requires them to assess all aspects of their businesses. And if you entered and weren’t chosen this time, fine-tune your entry and try again. That’s proven to be a winning strategy.

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America's Coolest Stores

Here Are This Year’s America’s Coolest Store Honorable Mentions

These 10 stores will be featured over the next year in INSTORE.

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Big Cool Honorable Mentions

Day’s Jewelers

Nashua, NH

The Coreys

Jeff and Kathy Corey opened a 5,000-square-foot destination store, their eighth location, in 2018. With updated branding and imagery, the store design grabs millennials’ attention while maintaining a reputation for representing fine jewelry. A two-story vestibule creates a transparent glass wall along its curved exterior, establishing a theme that carries throughout the casework and ceiling. The curves create a free-flowing traffic pattern that leads patrons throughout the interior while also maximizing linear-display space.

John Atencio

Lone Tree, CO

John Atencio

Jewelry designer John Atencio’s sixth store was designed to create a visually compelling and luxurious experience while maximizing display space within a 600-square-foot footprint. The most striking aspect of the location is the large, transparent facade crafted from oversize panes of tempered glass. From the outside, the store looks sleek and inviting, and inside, the space is flooded with natural light.

Provident Jewelry

Jupiter, FL

Geoff Fear, Rob Samuels, Nick Linca, Seth Berman, Scott Diament

Owners Seth Berman, Scott Diament, Nick Linca and Robert Samuels teamed up to create a Dream Factory luxury lounge inside their flagship location. Clients can mingle, relax and enjoy a cocktail for a memorable in-store experience. Custom experiences for clients extend far beyond the store’s walls and have included test driving one-of-a-kind cars, meeting the CEOs behind watch brands, racing a car at YAS Marina Circuit, golfing with pro golfers, sailing on the America’s Cup committee boat in Bermuda and flying to Switzerland to tour a watch factory.

H1912

Princeton, NJ

Hamilton owners

Under the leadership of owner Martin Siegel and store manager Lea D’Onofrio, H1912 is part of the Hamilton Jewelers family of brands. It’s on the same street in the same small town as one of its parent locations of Hamilton Jewelers, but since its 2015 inception, it’s carved out a niche for itself that it backs up with a cutting-edge website, charity partnerships and a digital-first marketing plan. The 1912 in its name references the year Hamilton was founded and plays up the vintage angle of its inventory. H1912 buyers travel to estate shows, antique shows and auctions to handpick one-of-a-kind vintage pieces. Every vintage item at H1912 is refinished, refurbished, polished, or overhauled in-house before hitting the showcase.

Mitchum Jewelers

Ozark, MO

Mitchum jewelers

Mitchum Jewelers, owned by Randy Mitchum, doubled its size in 2018 in an upscale renovation orchestrated by store designer Jesse Balaity of Balaity Property Enhancement. One eye-catching element of the new building is the illuminated diamond prominently displayed on the building’s exterior. Mitchum has also set itself apart marketing-wise with a hugely successful TV commercial campaign that features customer testimonials. Use of the slogan “Your Jeweler For Life” in all of Mitchum’s ads has added to the branding surge, as has a related jingle that customers love to sing whenever they happen to run into Randy.


Small Cool Honorable Mentions

Yaf Sparkle

New York, NY

Yaf Boye-Flaegel

This is the second Lower East Side location and second America’s Coolest Stores Award for Yaf Sparkle, owned by Yaf Boye-Flaegel and Torsten Flaegel. When the couple moved into the new spot and peeled off layers of cement, they were excited to find old bricks in good condition crowned by an arched brick ceiling. They added a wooden floor and brought in furniture made of reclaimed wood for a vintage rustic look. The neighborhood is full of life and excitement, to which Yaf Sparkle contributes by spreading glitter across the sidewalk outside the store. Marketing benefits from an in-house photo studio. Customers have voted Yaf Sparkle as among the top three shopping experiences in New York City on Trip Advisor.

JC Jewelers

Jackson Hole, WY

Jan and Jeter Case

Jan and Jeter Case greet visitors from all over the world in their 240-square-foot log-cabin showroom in a gateway town to the Yellowstone and Grand Teton National Parks. Three to 4 million people visit the area every year, and of those, about 1 million are from China. They’ve gone to great lengths to be hospitable, learning Mandarin phrases and labeling gemstones with translations. They also use Google Translate to communicate with non-English speakers. These efforts have gone a long way, they say, toward making international guests feel comfortable.

Malka Diamonds & Jewelry

Portland, OR

David and Ronnie Malka

Malka Diamonds & Jewelry, owned by David and Ronnie Malka, is a 1,000-square-foot boutique shop in downtown Portland that specializes in engagement and wedding jewelry. David is a graduate gemologist, who enjoys educating clients in a no-pressure atmosphere. The shop also highlights the work of two master jewelers on site. The store houses a collection of modern designs, antique and vintage jewelry and unconventional options, such as salt-and-pepper, rose-cut and unique-shaped diamonds. The store is bolstered by a cheerful staff and robust digital presence.

Talisman Collection

El Dorado Hills, CA

Andrea Riso

With a 3,300-square-foot showroom, this Small Cool store lives large! Owner Andrea Riso designed the floor plan to accommodate wide-open spaces, plenty of seating and a meandering river-style path that creates a sense of discovery. Décor is surrealistic and includes massive blown-glass fixtures, a library-lounge man cave, a tech oasis for kids, a bar and interactive areas that engage and enchant people of all ages. They’re known for designing and rendering original custom pieces for clients within 48 hours, as well as offering the custom-design services of 78 independent designer brands represented in the store.

Welling & Co. Jewelers

West Chester, OH

Bill and Daniel Welling

Father and son owners Bill and Daniel Welling built a modern, industrial-style jewelry store on a well-traveled road between Cincinnati and Dayton, in Ohio’s booming Butler County. The family-owned store, founded in 1920, makes its most recent home in a hangar built in the 1940s by a pilot to house a folding-wing airplane. Interior designer Leslie McGwire retained original interior brick from the building to set the tone for the renovation, which is complemented by an open slate-gray painted ceiling and a textured wood plank floor. A wide range of merchandise and price points adds to the welcoming ambience.

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