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America's Coolest Stores

2016 Honorable Mentions

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INSTORE extends its congratulations to 10 honorable mentions in the America’s Coolest Stores Contest. Look out for full-length Cool Stores feature stories on these impressive jewelers in upcoming issues of INSTORE.

BIG COOL(6 or More Full-Time Employees)

Marshall Pierce & Company

LOCATION: Chicago, IL
OWNERS: Jerry Bern Jr., Evan Bern
URL: marshallpierce.com

Thacker Jewelry

LOCATION: Lubbock, TX
OWNERS: Joe and Ann Thacker
URL: thackerjewelry.com

The Diamond Center

LOCATION: Janesville, WI
OWNERS: Steve Yeko Sr., Heidi Yeko, Steve Yeko Jr., Holly Yeko
URL: thediamondcenter.com

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Betteridge

LOCATION: Greenwich, CT
OWNERS: The Betteridge family
URL: betteridge. com

Stephen Silver Fine Jewelry

LOCATION: Redwood City, CA
OWNER: Stephen H. Silver
URL: stephensilver- finejewelry.com

 

SMALL COOL (5 or Fewer Full-Time Employees)

Designing Jewelers

LOCATION: La Crosse, WI
OWNERS: Al & Brenda Louis
URL: designingjewelers.com

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Onyx II Fine Jewelers

LOCATION: Watertown, CT
OWNER: Daniel Sanchez
URL: onyx-jewelers.com

Dianna Rae Jewelry

LOCATION: Lafayette, LA
OWNER: Dianna Rae High
URL: diannaraejewelry. com

Revolution Jewelry Works

LOCATION: Colorado Springs, CO
OWNER: Jennifer Farnes
URL: revolutionjewelryworks.com

Evans Jewelers

LOCATION: Smithfield, NC
OWNER: Daniel Evans Jr.
URL: evansjewelersnc.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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