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America's Coolest Stores

2016 Honorable Mentions

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INSTORE extends its congratulations to 10 honorable mentions in the America’s Coolest Stores Contest. Look out for full-length Cool Stores feature stories on these impressive jewelers in upcoming issues of INSTORE.

BIG COOL(6 or More Full-Time Employees)

2016 Honorable Mentions

Marshall Pierce & Company

LOCATION: Chicago, IL
OWNERS: Jerry Bern Jr., Evan Bern
URL: marshallpierce.com

2016 Honorable Mentions

Thacker Jewelry

LOCATION: Lubbock, TX
OWNERS: Joe and Ann Thacker
URL: thackerjewelry.com

2016 Honorable Mentions

The Diamond Center

LOCATION: Janesville, WI
OWNERS: Steve Yeko Sr., Heidi Yeko, Steve Yeko Jr., Holly Yeko
URL: thediamondcenter.com

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2016 Honorable Mentions

Betteridge

LOCATION: Greenwich, CT
OWNERS: The Betteridge family
URL: betteridge. com

2016 Honorable Mentions

Stephen Silver Fine Jewelry

LOCATION: Redwood City, CA
OWNER: Stephen H. Silver
URL: stephensilver- finejewelry.com

 

SMALL COOL (5 or Fewer Full-Time Employees)

2016 Honorable Mentions

Designing Jewelers

LOCATION: La Crosse, WI
OWNERS: Al & Brenda Louis
URL: designingjewelers.com

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2016 Honorable Mentions

Onyx II Fine Jewelers

LOCATION: Watertown, CT
OWNER: Daniel Sanchez
URL: onyx-jewelers.com

2016 Honorable Mentions

Dianna Rae Jewelry

LOCATION: Lafayette, LA
OWNER: Dianna Rae High
URL: diannaraejewelry. com

2016 Honorable Mentions

Revolution Jewelry Works

LOCATION: Colorado Springs, CO
OWNER: Jennifer Farnes
URL: revolutionjewelryworks.com

2016 Honorable Mentions

Evans Jewelers

LOCATION: Smithfield, NC
OWNER: Daniel Evans Jr.
URL: evansjewelersnc.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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