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America's Coolest Stores

2016 Honorable Mentions

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INSTORE extends its congratulations to 10 honorable mentions in the America’s Coolest Stores Contest. Look out for full-length Cool Stores feature stories on these impressive jewelers in upcoming issues of INSTORE.

BIG COOL(6 or More Full-Time Employees)

Marshall Pierce & Company

LOCATION: Chicago, IL
OWNERS: Jerry Bern Jr., Evan Bern
URL: marshallpierce.com

Thacker Jewelry

LOCATION: Lubbock, TX
OWNERS: Joe and Ann Thacker
URL: thackerjewelry.com

The Diamond Center

LOCATION: Janesville, WI
OWNERS: Steve Yeko Sr., Heidi Yeko, Steve Yeko Jr., Holly Yeko
URL: thediamondcenter.com

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Betteridge

LOCATION: Greenwich, CT
OWNERS: The Betteridge family
URL: betteridge. com

Stephen Silver Fine Jewelry

LOCATION: Redwood City, CA
OWNER: Stephen H. Silver
URL: stephensilver- finejewelry.com

 

SMALL COOL (5 or Fewer Full-Time Employees)

Designing Jewelers

LOCATION: La Crosse, WI
OWNERS: Al & Brenda Louis
URL: designingjewelers.com

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Onyx II Fine Jewelers

LOCATION: Watertown, CT
OWNER: Daniel Sanchez
URL: onyx-jewelers.com

Dianna Rae Jewelry

LOCATION: Lafayette, LA
OWNER: Dianna Rae High
URL: diannaraejewelry. com

Revolution Jewelry Works

LOCATION: Colorado Springs, CO
OWNER: Jennifer Farnes
URL: revolutionjewelryworks.com

Evans Jewelers

LOCATION: Smithfield, NC
OWNER: Daniel Evans Jr.
URL: evansjewelersnc.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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