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27 Bridal Designs That Will Make Customers Say "Yes"

Because love is love and the ring is the thing.




WHILE TRADITIONAL BRIDAL STYLE still has a powerful pull, many shoppers — especially younger ones — are looking for rings that feel just a little bit different. Make their dreams come true, and they’ll tell all their friends about you when they post that perfect #ISaidYes selfie.  

Karl Lagerfeld (ABOVE)

18K white gold setting with diamonds (0.82 TCW). Center stone not included. $4,800, (800) 487-2724,

Heavenly Hues

A touch of color is the perfect option to present to the bridal shopper who wants a ring with a classic vibe but craves extra pizazz. These beauties check all the traditional boxes except for color scheme, where they dare to go a bit wild. 

Gabriel & Co.

18K white gold ring with diamonds and sapphires.



Jane Taylor

14K yellow gold ring with Gemfields rubies.


Michelle Fantaci

18K green gold ring with Canadian rose cut center diamond (0.86 TCW) and cognac accent diamonds.


Beverley K

18K white gold ring with diamonds (0.40 TCW), French cut sapphires (0.70 TCW), and onyx (1.45 TCW) with milgrain details.



Sofia Zakia

14K yellow gold ring with diamond, emerald, sapphires, tsavorite, amethyst, and ruby.


Jack Kelége

Platinum and rose gold setting with white diamonds (1.01 TCW) and natural fancy pink diamonds (0.35 TCW).


Adel Chefridi

18K yellow gold setting with sapphire-set bezel (0.20 TCW) and diamonds (0.08 TCW).


Frederic Sage

14K white gold setting with black diamonds (1.27 TCW) and white diamonds.


Shelly Purdy

18K gold/palladium ring with round-cut center diamond (0.50 TCW), sapphire halo, and diamonds.


Modern Classics

These rings are new but they’re already timeless: calling them “heirloom ready” wouldn’t be an understatement. Each one is quintessentially bridal, but with design elements that bring a certain je ne sais quoi to the traditional engagement ring silhouette.

Rego Designs

14K white gold setting with cushion halo and accent diamonds (0.75 TCW).


Shy Creation

14K white gold cushion shape setting with diamonds (1.15 TCW).


Erika Winters Fine Jewelry

18K yellow gold ring with antique marquise-cut diamond.



14K yellow gold setting with tapered baguette diamonds and diamond pavé (0.25 TCW).


Sylvie Collection

14K white gold setting with diamonds (0.36 TCW).



14K white gold setting with diamonds.


Megan Thorne

18K yellow gold ring with cushion cut center diamond (1.07 TCW).


Kirk Kara

18K rose gold setting with diamond accents (.05 TCW).


Mars Jewelry

14K white gold setting for an east-west emerald cut stone.


Band Together

For those who don’t wear an engagement ring daily — or don’t wear one at all — the wedding band is of paramount importance. Engagement rings tend to get all the glory in bridal, but don’t forget that it’s the band that binds. Shouldn’t the ring that seals the deal be as perfect as the proposal piece?

Rebecca Overmann

14K yellow gold band with inverted white diamond baguettes (0.310 TCW).


Sethi Couture

18K yellow gold band with baguette and round diamonds.


Jewelry Innovations

Serinium beveled edge band with Viking laser engraving.



Yellow gold wedding band with diamonds (1.00 TCW).



14K rose gold band with distressed finish and Mexican Cocobolo hardwood sleeve.



Tungsten wedding band.



Platinum band with diamonds (0.58 TCW) and heart motif ajour.


Bleu Royale

14K white gold band with a high polished and sandpaper finish.


Martin Flyer

18K yellow gold band with diamonds.


Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.



Wilkerson Testimonials

Having a Moving Sale? Let Wilkerson Do the Heavy Lifting

For Jim Woodard, owner of Woodard’s Diamonds & Design in Tullahoma, Tenn., when it was time for a moving sale, there was only one company to help with the event: Wilkerson. “They brought in the right team for us,” he says, remarking about the sale’s extraordinary results, including a nearly 500% monthly sales increase compared to the previous year. “I wanted to have the best in the industry. And that’s the main reason why I contacted Wilkerson.”

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From Antonini’s 100th Anniversary Collection to Lab-Grown Diamond Tennis Bracelets, These Are New Collections for October

And don’t miss these affordable, “hovering” pearls.




Clouds of Pearls

The ZSISKA Floating Pearl collection is lustrous pearl beauty as you’ve never seen it before. Ethereal pearls encased in resin seem to hover between crystal beads, secured by magnetic closures and at a price point that makes these designs accessible to any jewelry lover.

Wire necklace with resin-coated pearls, crystal beads, and magnetic closure.


Dreamy Dainties

The debut collection from Cari Streeter Fine Jewelry is a buffet of wonderfully affordable, appealingly designed everyday luxuries that your customers will love to love. Expect delicate chains with sparkling diamonds and small but substantial charms, all available in 14K yellow, pink, or white gold.

14K yellow gold and diamond necklace.



Keepin’ It 100

Happy centennial to Italian brand Antonini Milano, which has released a gorgeous collection in honor of its 100th birthday! The new Anniversary100 collection, an homage to the brand’s rich history, is a bold and sensual celebration of gold’s malleability and sheen.

18K yellow gold earrings with diamonds.


A Perfect Fit

Love Clicks is a collection dedicated to the love that people have for one another. These cleverly designed customizable birthstone puzzle rings fit seamlessly together into colorful stacks, offering a gorgeous way for your customers to wear a reminder of the most precious people in their lives.

14K white and yellow gold ring stack with ruby, emerald, diamond, and sapphire.


It’s Love-Love

Lark & Berry’s new Tennis collection makes the iconic diamond tennis bracelet more accessible than ever before by rendering this classic beauty in the brand’s bright, clean lab-grown diamonds. The collection encompasses a number of pieces — simple necklaces, linear earrings, and of course the bracelet — all inspired by the tennis bracelet’s straightforward perfection.

14K white gold bracelet with lab-created diamonds (1.80 TCW).


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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants.

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.


Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.


Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


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