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27 Bridal Designs That Will Make Customers Say "Yes"

Because love is love and the ring is the thing.

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WHILE TRADITIONAL BRIDAL STYLE still has a powerful pull, many shoppers — especially younger ones — are looking for rings that feel just a little bit different. Make their dreams come true, and they’ll tell all their friends about you when they post that perfect #ISaidYes selfie.  

Karl Lagerfeld (ABOVE)

18K white gold setting with diamonds (0.82 TCW). Center stone not included. $4,800, (800) 487-2724, sayyeswithkarl.com


Heavenly Hues

A touch of color is the perfect option to present to the bridal shopper who wants a ring with a classic vibe but craves extra pizazz. These beauties check all the traditional boxes except for color scheme, where they dare to go a bit wild. 

Gabriel & Co.

18K white gold ring with diamonds and sapphires.

$3,885

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gabrielny.com


Jane Taylor

14K yellow gold ring with Gemfields rubies.

$1,025

janetaylor.com


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Michelle Fantaci

18K green gold ring with Canadian rose cut center diamond (0.86 TCW) and cognac accent diamonds.

$4,870

michellefantaci.com


Beverley K

18K white gold ring with diamonds (0.40 TCW), French cut sapphires (0.70 TCW), and onyx (1.45 TCW) with milgrain details.

$4,389

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beverleyk.com


Sofia Zakia

14K yellow gold ring with diamond, emerald, sapphires, tsavorite, amethyst, and ruby.

$735

sofiazakia.com


Jack Kelége

Platinum and rose gold setting with white diamonds (1.01 TCW) and natural fancy pink diamonds (0.35 TCW).

$24,000

jackkelege.com


Adel Chefridi

18K yellow gold setting with sapphire-set bezel (0.20 TCW) and diamonds (0.08 TCW).

$4,940

chefridi.com


Frederic Sage

14K white gold setting with black diamonds (1.27 TCW) and white diamonds.

$1,995

fredericsage.com


Shelly Purdy

18K gold/palladium ring with round-cut center diamond (0.50 TCW), sapphire halo, and diamonds.

$5,295

shellypurdy.com


Modern Classics

These rings are new but they’re already timeless: calling them “heirloom ready” wouldn’t be an understatement. Each one is quintessentially bridal, but with design elements that bring a certain je ne sais quoi to the traditional engagement ring silhouette.

Rego Designs

14K white gold setting with cushion halo and accent diamonds (0.75 TCW).

$3,105

regodesigns.com


Shy Creation

14K white gold cushion shape setting with diamonds (1.15 TCW).

$2,560

shycreation.com


Erika Winters Fine Jewelry

18K yellow gold ring with antique marquise-cut diamond.

$11,200

erikawinters.com


MaeVona

14K yellow gold setting with tapered baguette diamonds and diamond pavé (0.25 TCW).

$2,835

maevona.com


Sylvie Collection

14K white gold setting with diamonds (0.36 TCW).

$2,255

sylviecollection.com


Stuller

14K white gold setting with diamonds.

$900

everandever.com


Megan Thorne

18K yellow gold ring with cushion cut center diamond (1.07 TCW).

$5,477

meganthorne.com


Kirk Kara

18K rose gold setting with diamond accents (.05 TCW).

$2,040

kirkkara.com


Mars Jewelry

14K white gold setting for an east-west emerald cut stone.

$995

marsjewelry.com


Band Together

For those who don’t wear an engagement ring daily — or don’t wear one at all — the wedding band is of paramount importance. Engagement rings tend to get all the glory in bridal, but don’t forget that it’s the band that binds. Shouldn’t the ring that seals the deal be as perfect as the proposal piece?

Rebecca Overmann

14K yellow gold band with inverted white diamond baguettes (0.310 TCW).

$2,295

rebeccaovermann.com


Sethi Couture

18K yellow gold band with baguette and round diamonds.

$7,370

sethicouture.com


Jewelry Innovations

Serinium beveled edge band with Viking laser engraving.

$450

jewelryinnovationsllc.com


Allison-Kaufman

Yellow gold wedding band with diamonds (1.00 TCW).

$3,924

allisonkaufman.com


Lashbrook

14K rose gold band with distressed finish and Mexican Cocobolo hardwood sleeve.

$1,452

lashbrookdesigns.com


Triton

Tungsten wedding band.

$355

tritonjewelry.com


Gumuchian

Platinum band with diamonds (0.58 TCW) and heart motif ajour.

$2,600

gumuchian.com


Bleu Royale

14K white gold band with a high polished and sandpaper finish.

$1,225

crownring.com


Martin Flyer

18K yellow gold band with diamonds.

$1,999

martinflyer.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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Brides Are Wearing This Red-Carpet-Inspired Diamond Jewelry, But It’s Not Rings

Hint: They’re often delicate and lacy.

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THIS SEASON, BRIDES ARE taking their cue from the necklaces they saw on red carpets, particularly the elegant styles seen at Cannes Film Festival 2019. The standout diamond necklace hits a responsive cord among the wedding set. Delicate and lacy, often with a floral or celestial motif, these necklaces are striking without being overpowering, and they are versatile enough to shine on long after the big day has passed.

Kwiat

18K gold Star necklace with diamonds (8.46 TCW).

kwiat.com

$34,800

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Colette

18K white gold Glow necklace set with diamonds (1.75 TCW).

colettejewelry.com

$8,360

Penny Preville

18K gold tiara necklace with diamonds (8.41 TCW).

pennypreville.com

$33,990

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Tools and Services

The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…

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Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry. royalchain.com

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design. cjdg.jewelry

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video. diamondproducers.com

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1. cpaa.org

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers. ritani.com

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A Millennial-Focused Bridal Line and More New Collections for September

A sister line to Anzie launches.

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Token of Affection

After making a huge splash with her repurposed antique love token pendants, indie darling Heavenly Vices has launched a new line of luscious signet rings! These eye-catching designs are inspired by the engravings on Victorian-era love tokens.

heavenlyvicesfinejewelry.com

$3,100

14K white gold earrings with diamonds (0.60 TCW)

Edgy Essentials

The latest extension to Facet Barcelona’s popular trends line include some truly terrific new additions. The collection is bursting with cutting-edge takes on classic pieces, perfect for the stylish shopper who wants to make sure their everyday look turns heads.

facetbarcelona.com

$1,499

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14K white gold band with sapphires (0.02 TCW)

As Millennial as Avocado Toast

Kirk Kara’s newest millennial-focused wedding set designs are a low-budget, high-style dream come true. A collection of sweet, fresh styles characterized by clean lines with romantic details and friendly price points. 14K white gold engagement ring with rose-cut diamond (0.50 TCW) and sapphires: $2,980

$970

kirkkara.com

14K yellow gold pendant necklace with diamonds and topaz.

Canadian Creations

Handmade in Montreal using only ethically sourced gemstones, JAC + JO is the sister company of popular Canadian brand Anzie. The new JAC + JO is a gorgeous, price-sensitive collection of simple, empowering and easy-to-love designs. A portion of JAC+JO sales are donated to women’s interest groups.

jacandjojewelry.com

$1,747

Copper allow or nickel silver cuff bracelet.

A Warrior’s Wrist

Whether it’s a goal, a reminder, a rallying cry, or a declaration of triumph accomplished, this cuff bracelet is going to mean everything to someone. For the #Survivor and #Fighter who deserves a daily tribute to their strength.

isabellegracejewelry.com

$42

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