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27 Bridal Designs That Will Make Customers Say "Yes"

Because love is love and the ring is the thing.




WHILE TRADITIONAL BRIDAL STYLE still has a powerful pull, many shoppers — especially younger ones — are looking for rings that feel just a little bit different. Make their dreams come true, and they’ll tell all their friends about you when they post that perfect #ISaidYes selfie.  

Karl Lagerfeld (ABOVE)

18K white gold setting with diamonds (0.82 TCW). Center stone not included. $4,800, (800) 487-2724,

Heavenly Hues

A touch of color is the perfect option to present to the bridal shopper who wants a ring with a classic vibe but craves extra pizazz. These beauties check all the traditional boxes except for color scheme, where they dare to go a bit wild. 

Gabriel & Co.

18K white gold ring with diamonds and sapphires.



Jane Taylor

14K yellow gold ring with Gemfields rubies.


Michelle Fantaci

18K green gold ring with Canadian rose cut center diamond (0.86 TCW) and cognac accent diamonds.


Beverley K

18K white gold ring with diamonds (0.40 TCW), French cut sapphires (0.70 TCW), and onyx (1.45 TCW) with milgrain details.



Sofia Zakia

14K yellow gold ring with diamond, emerald, sapphires, tsavorite, amethyst, and ruby.


Jack Kelége

Platinum and rose gold setting with white diamonds (1.01 TCW) and natural fancy pink diamonds (0.35 TCW).


Adel Chefridi

18K yellow gold setting with sapphire-set bezel (0.20 TCW) and diamonds (0.08 TCW).


Frederic Sage

14K white gold setting with black diamonds (1.27 TCW) and white diamonds.


Shelly Purdy

18K gold/palladium ring with round-cut center diamond (0.50 TCW), sapphire halo, and diamonds.


Modern Classics

These rings are new but they’re already timeless: calling them “heirloom ready” wouldn’t be an understatement. Each one is quintessentially bridal, but with design elements that bring a certain je ne sais quoi to the traditional engagement ring silhouette.

Rego Designs

14K white gold setting with cushion halo and accent diamonds (0.75 TCW).


Shy Creation

14K white gold cushion shape setting with diamonds (1.15 TCW).


Erika Winters Fine Jewelry

18K yellow gold ring with antique marquise-cut diamond.



14K yellow gold setting with tapered baguette diamonds and diamond pavé (0.25 TCW).


Sylvie Collection

14K white gold setting with diamonds (0.36 TCW).



14K white gold setting with diamonds.


Megan Thorne

18K yellow gold ring with cushion cut center diamond (1.07 TCW).


Kirk Kara

18K rose gold setting with diamond accents (.05 TCW).


Mars Jewelry

14K white gold setting for an east-west emerald cut stone.


Band Together

For those who don’t wear an engagement ring daily — or don’t wear one at all — the wedding band is of paramount importance. Engagement rings tend to get all the glory in bridal, but don’t forget that it’s the band that binds. Shouldn’t the ring that seals the deal be as perfect as the proposal piece?

Rebecca Overmann

14K yellow gold band with inverted white diamond baguettes (0.310 TCW).


Sethi Couture

18K yellow gold band with baguette and round diamonds.


Jewelry Innovations

Serinium beveled edge band with Viking laser engraving.



Yellow gold wedding band with diamonds (1.00 TCW).



14K rose gold band with distressed finish and Mexican Cocobolo hardwood sleeve.



Tungsten wedding band.



Platinum band with diamonds (0.58 TCW) and heart motif ajour.


Bleu Royale

14K white gold band with a high polished and sandpaper finish.


Martin Flyer

18K yellow gold band with diamonds.


Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.



Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Brides Are Wearing This Red-Carpet-Inspired Diamond Jewelry, But It’s Not Rings

Hint: They’re often delicate and lacy.




THIS SEASON, BRIDES ARE taking their cue from the necklaces they saw on red carpets, particularly the elegant styles seen at Cannes Film Festival 2019. The standout diamond necklace hits a responsive cord among the wedding set. Delicate and lacy, often with a floral or celestial motif, these necklaces are striking without being overpowering, and they are versatile enough to shine on long after the big day has passed.


18K gold Star necklace with diamonds (8.46 TCW).




18K white gold Glow necklace set with diamonds (1.75 TCW).


Penny Preville

18K gold tiara necklace with diamonds (8.41 TCW).


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Tools and Services

The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…




Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry.

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design.

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video.

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1.

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers.

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A Millennial-Focused Bridal Line and More New Collections for September

A sister line to Anzie launches.




Token of Affection

After making a huge splash with her repurposed antique love token pendants, indie darling Heavenly Vices has launched a new line of luscious signet rings! These eye-catching designs are inspired by the engravings on Victorian-era love tokens.


14K white gold earrings with diamonds (0.60 TCW)

Edgy Essentials

The latest extension to Facet Barcelona’s popular trends line include some truly terrific new additions. The collection is bursting with cutting-edge takes on classic pieces, perfect for the stylish shopper who wants to make sure their everyday look turns heads.



14K white gold band with sapphires (0.02 TCW)

As Millennial as Avocado Toast

Kirk Kara’s newest millennial-focused wedding set designs are a low-budget, high-style dream come true. A collection of sweet, fresh styles characterized by clean lines with romantic details and friendly price points. 14K white gold engagement ring with rose-cut diamond (0.50 TCW) and sapphires: $2,980


14K yellow gold pendant necklace with diamonds and topaz.

Canadian Creations

Handmade in Montreal using only ethically sourced gemstones, JAC + JO is the sister company of popular Canadian brand Anzie. The new JAC + JO is a gorgeous, price-sensitive collection of simple, empowering and easy-to-love designs. A portion of JAC+JO sales are donated to women’s interest groups.


Copper allow or nickel silver cuff bracelet.

A Warrior’s Wrist

Whether it’s a goal, a reminder, a rallying cry, or a declaration of triumph accomplished, this cuff bracelet is going to mean everything to someone. For the #Survivor and #Fighter who deserves a daily tribute to their strength.


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