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27 Bridal Designs That Will Make Customers Say "Yes"

Because love is love and the ring is the thing.

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WHILE TRADITIONAL BRIDAL STYLE still has a powerful pull, many shoppers — especially younger ones — are looking for rings that feel just a little bit different. Make their dreams come true, and they’ll tell all their friends about you when they post that perfect #ISaidYes selfie.  

Karl Lagerfeld (ABOVE)

18K white gold setting with diamonds (0.82 TCW). Center stone not included. $4,800, (800) 487-2724, sayyeswithkarl.com

Heavenly Hues

A touch of color is the perfect option to present to the bridal shopper who wants a ring with a classic vibe but craves extra pizazz. These beauties check all the traditional boxes except for color scheme, where they dare to go a bit wild. 

Gabriel & Co. 18K white gold ring with diamonds and sapphires

Gabriel & Co.

18K white gold ring with diamonds and sapphires.

$3,885

gabrielny.com

Jane Taylor 14K yellow gold ring with Gemfields rubies

Jane Taylor

14K yellow gold ring with Gemfields rubies.

$1,025

janetaylor.com

Michelle Fantaci 18K green gold ring with Canadian rose cut center diamond

Michelle Fantaci

18K green gold ring with Canadian rose cut center diamond (0.86 TCW) and cognac accent diamonds.

$4,870

michellefantaci.com

Beverley K 8K white gold ring with diamonds, sapphires and onyx

Beverley K

18K white gold ring with diamonds (0.40 TCW), French cut sapphires (0.70 TCW), and onyx (1.45 TCW) with milgrain details.

$4,389

beverleyk.com

Sofia Zakia 14K yellow gold ring with diamond, emerald, sapphires, tsavorite, amethyst, and ruby

Sofia Zakia

14K yellow gold ring with diamond, emerald, sapphires, tsavorite, amethyst, and ruby.

$735

sofiazakia.com

Jack Kelége platinum and rose gold setting with white diamonds and natural fancy pink diamonds

Jack Kelége

Platinum and rose gold setting with white diamonds (1.01 TCW) and natural fancy pink diamonds (0.35 TCW).

$24,000

jackkelege.com

Adel Chefridi 18K yellow gold setting with sapphire-set bezel and diamonds

Adel Chefridi

18K yellow gold setting with sapphire-set bezel (0.20 TCW) and diamonds (0.08 TCW).

$4,940

chefridi.com

Frederic Sage 14K white gold setting with black diamonds and white diamonds

Frederic Sage

14K white gold setting with black diamonds (1.27 TCW) and white diamonds.

$1,995

fredericsage.com

Shelly Purdy 18K gold/palladium ring with round-cut center diamond, sapphire halo, and diamonds

Shelly Purdy

18K gold/palladium ring with round-cut center diamond (0.50 TCW), sapphire halo, and diamonds.

$5,295

shellypurdy.com

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Modern Classics

These rings are new but they’re already timeless: calling them “heirloom ready” wouldn’t be an understatement. Each one is quintessentially bridal, but with design elements that bring a certain je ne sais quoi to the traditional engagement ring silhouette.

Rego Designs 14K white gold setting with cushion halo and accent diamonds

Rego Designs

14K white gold setting with cushion halo and accent diamonds (0.75 TCW).

$3,105

regodesigns.com

Shy Creation 14K white gold cushion shape setting with diamonds

Shy Creation

14K white gold cushion shape setting with diamonds (1.15 TCW).

$2,560

shycreation.com

Erika Winters Fine Jewelry 18K yellow gold ring with antique marquise-cut diamond

Erika Winters Fine Jewelry

18K yellow gold ring with antique marquise-cut diamond.

$11,200

erikawinters.com

MaeVona 14K yellow gold setting with tapered baguette diamonds and diamond pavé

MaeVona

14K yellow gold setting with tapered baguette diamonds and diamond pavé (0.25 TCW).

$2,835

maevona.com

Sylvie Collection 14K white gold setting with diamonds

Sylvie Collection

14K white gold setting with diamonds (0.36 TCW).

$2,255

Stuller 14K white gold setting with diamonds

Stuller

14K white gold setting with diamonds.

$900

everandever.com

Megan Thorne 18K yellow gold ring with cushion cut center diamond

Megan Thorne

18K yellow gold ring with cushion cut center diamond (1.07 TCW).

$5,477

meganthorne.com

Kirk Kara 18K rose gold setting with diamond accents

Kirk Kara

18K rose gold setting with diamond accents (.05 TCW).

$2,040

kirkkara.com

Mars Jewelry 14K white gold setting for an east-west emerald cut stone

Mars Jewelry

14K white gold setting for an east-west emerald cut stone.

$995

marsjewelry.com

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Band Together

For those who don’t wear an engagement ring daily — or don’t wear one at all — the wedding band is of paramount importance. Engagement rings tend to get all the glory in bridal, but don’t forget that it’s the band that binds. Shouldn’t the ring that seals the deal be as perfect as the proposal piece?

Rebecca Overmann 14K yellow gold band with inverted white diamond baguettes

Rebecca Overmann

14K yellow gold band with inverted white diamond baguettes (0.310 TCW).

$2,295

rebeccaovermann.com

Sethi Couture 18K yellow gold band with baguette and round diamonds

Sethi Couture

18K yellow gold band with baguette and round diamonds.

$7,370

sethicouture.com

Jewelry Innovations Serinium beveled edge band with Viking laser engraving

Jewelry Innovations

Serinium beveled edge band with Viking laser engraving.

$450

jewelryinnovationsllc.com

Allison-Kaufman yellow gold wedding band with diamonds

Allison-Kaufman

Yellow gold wedding band with diamonds (1.00 TCW).

$3,924

allisonkaufman.com

Lashbrook 14K rose gold band with distressed finish and Mexican Cocobolo hardwood sleeve

Lashbrook

14K rose gold band with distressed finish and Mexican Cocobolo hardwood sleeve.

$1,452

lashbrookdesigns.com

Triton tungsten wedding band

Triton

Tungsten wedding band.

$355

tritonjewelry.com

Gumuchian platinum band with diamonds and heart motif ajour

Gumuchian

Platinum band with diamonds (0.58 TCW) and heart motif ajour.

$2,600

gumuchian.com

Bleu Royale 14K white gold band with a high polished and sandpaper finish

Bleu Royale

14K white gold band with a high polished and sandpaper finish.

$1,225

crownring.com

Martin Flyer 18K yellow gold band with diamonds

Martin Flyer

18K yellow gold band with diamonds.

$1,999

martinflyer.com

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Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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