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It’s A Love Story, Baby

Say yes to sexy silhouettes and darling details.

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AS QUARANTINE RESTRICTIONS ease, long-awaited celebrations are reappearing on customers’ calendars and conditions could be ripe for a bridal boom. Some shoppers are still feeling a pandemic pinch on their wallets, but others will emerge from isolation with a surplus of savings and the desire to prepare for postponed proposals. Be sure you’re ready when they walk through your door.

The model wears jewelry by Allurez, including 14K rose gold round halo engagement ring with accent diamonds (0.50 TCW) around a 2-carat center diamond, $34,096; sterling silver round morganite and diamond halo stud earrings, $965; and graduated diamond tennis bracelet featuring 82 diamonds (2.94 TCW) in 18K rose gold, $18,645. Email [email protected] or visit allurez.com for more information. PHOTOGRAPHER: Renee Novelle.

Sweet Romance

As romantic as a midnight rendezvous in a secret garden on a moonlit night, these swoon-worthy rings are brimming with sweetness and light. Pair any one of these precious pretties with poetry and prosecco for a perfect proposal.

Jenny Norman 18K yellow gold ring

Jenny Norman

18K yellow gold ring with cushion cut diamond (0.73 TCW) and diamond melee (0.09 TCW).

$3,900

[email protected], jennynorman.com

Romance by Kim International 14K white gold wedding set with diamonds.

Romance by Kim International

14K white gold wedding set with diamonds.

$2,299 (center stone not included)

(800) 275-5555, kimint.com

Rahaminov Diamonds Platinum ring

Rahaminov Diamonds

Platinum ring with heart, oval, and radiant cut diamonds (6.03 TCW).

$112,960

(213) 622-9866, rahaminov.com

Fred Leighton Platinum semi-mount with diamonds and emeralds.

Fred Leighton

Platinum semi-mount with diamonds and emeralds.

$3,450 (center stone not included)

(212) 725-777, kwiat.com

Valerie Madison 14K yellow gold ring

Valerie Madison

14K yellow gold ring with peach sapphire (2.03 TCW) and diamonds.

$6,890

(206) 395-6359, valeriemadison.com

Adel Chefridi 18K yellow gold ring

Adel Chefridi

18K yellow gold ring with diamonds (0.16 TCW).

$3,960

(845) 684-5185, chefridi.com

Ostbye 14K white gold semi-mount with diamonds.

Ostbye

14K white gold semi-mount with diamonds.

$1,495 (center stone not included)

(866) 553-1515, ostbye.com

Martin Flyer 14K rose gold semi-mount with diamonds

Martin Flyer

14K rose gold semi-mount with diamonds (0.26 TCW).

$1,725 (center stone not included)

(800) 223-0330, martinflyer.com

Unique Settings New York 14K white gold semi-mount with diamonds

Unique Settings New York

14K white gold semi-mount with diamonds (0.44 TCW).

$2,195 (center stone not included)

(718) 247-4500, uniquesettings.com

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Modern Love

These fashionable, forward-thinking styles offer tradition with a twist for lovebirds who want to roll with a rock that feels wonderfully fresh and new. Cheeky details, unexpected angles, and outside-the-box elements make these chic choices ideal for the shopper whose happily-ever-after requires an innovative ring.

Sylvie Collection 14K white gold semi-mount with diamonds

Sylvie Collection

14K white gold semi-mount with diamonds (0.61 TCW).

$3,025 (center stone not included)

(800) 992-3426, sylviecollection.com

Chinchar Maloney 14K rose gold ring with icy peach diamond

Chinchar Maloney

14K rose gold ring with icy peach diamond (1.95 TCW).

$5,389

(503) 946-8227, chincharmaloney.com

Sablina Jewelry 14K rose gold ring with diamond

Sablina Jewelry

14K rose gold ring with diamond (0.25 TCW) and enamel.

$1,850

(310) 490-6497, sablinajewelry.com

Simon G. Jewelry 18K rose gold semi-mount with diamonds

Simon G. Jewelry

18K rose gold semi-mount with diamonds (0.23 TCW).

$2,244 (center stone not included)

(818) 500-8595, simongjewelry.com

Artëmer 18K yellow gold ring with diamonds

Artëmer

18K yellow gold ring with diamonds (1.15 TCW).

$7,200

[email protected], artemerstudio.com

Kelty Pelechytik 18K yellow gold ring

Kelty Pelechytik

18K yellow gold ring with hexagonal diamond (1.35 TCW) and baguette diamond shoulders.

$6,730

(250) 531-0400, keltypelechytik.com

Kendra Pariseault 18K yellow gold ring

Kendra Pariseault

18K yellow gold ring with diamond (1.75 TCW) and round brilliant cut diamonds.

Price on request

(401) 263-4040, kendrapariseaultjewelry.com

Kimberly Collins Colored Gems 18K yellow gold ring with sapphire and diamonds.

Kimberly Collins Colored Gems

18K yellow gold ring with sapphire and diamonds.

$8,000

(512) 661-8778, kimberlycollinsgems.com

Jewelry by Cari 18K yellow gold ring with rose cut diamond

Jewelry by Cari

18K yellow gold ring with rose cut diamond (0.9 TCW).

$7,000

(541) 400-0305, jewelrybycari.com

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Forever Together

Often overlooked in the fervor over engagement rings, the wedding band is just as important — or even more so, as bands often remain everyday wear after bulkier pieces retire to the jewelry box. Don’t be afraid to offer your shoppers options outside of typical gender norms: Anyone can enjoy a wider band or a touch of bling.

Effy Jewelry 14K white gold band with diamonds.

Effy Jewelry

14K white gold band with diamonds.

$1,887

1-877-ASK-EFFY, effyjewelry.com

Jewelry Innovations Serinium ring with 10K gold inlay.

Jewelry Innovations

Serinium ring with 10K gold inlay.

$1,155

(800) 872-6840, jewelryinnovations.com

Rare & Forever 14K white gold band with diamonds.

Rare & Forever

14K white gold band with diamonds.

$4,360

(877) 620-1333, rdidiamonds.com/randf

Italgem Steel Tungsten carbide ion-plated band.

Italgem Steel

Tungsten carbide ion-plated band.

$299

(514) 388-5777, italgemsteel.com

Walters Faith 18K rose gold band with diamonds.

Walters Faith

18K rose gold band with diamonds.

$9,900

[email protected], waltersfaith.com

Christopher Designs 18K white gold ring

Christopher Designs

18K white gold ring with L’Amour Crisscut diamond centers (1.16 TCW), round diamonds (0.23 TCW), and Crisscut tapered baguettes (0.26 TCW).

$9,647

(212) 382-101, christopherdesigns.com

Jennie Kwon Designs 14K yellow gold band with diamonds.

Jennie Kwon Designs

14K yellow gold band with diamonds.

$950

(213) 221-7556, jenniekwondesigns.com

Pamela Zamore 18K yellow gold band with diamond.

Pamela Zamore

18K yellow gold band with diamond.

$2,750

[email protected], pamelazamore.com

Pompos Jewelry Platinum band with diamonds

Pompos Jewelry

Platinum band with diamonds (2.91 TCW).

Price on request

(213) 624-1441, pomposjewelry.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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