DESPITE THE TURMOIL of the past few years, engagement rings and wedding bands are selling well. Gen Z is growing up and getting married, and they need jewelry to go with their big decisions. Don’t limit your sales potential by making gender-based assumptions about which half of a couple will want sparkly stones: Everyone deserves love and jewelry!
Jewelry by Sylvie includes Jayla cushion-cut engagement ring in 14K white gold with pave diamonds (0.69 TCW), $3,610 (center diamond not included); diamond wedding band with pave diamonds (0.54 TCW), $2,670; and 14K white gold earrings with diamonds (0.33 TCW), $1,210. Visit sylviecollection.com or email marketing@sylviecollection.com for more information. MODEL: Allie Ayers; PHOTOGRAPHER: Frank Castillo; AGENCY: Independent Artists Agency (IAA)
Starlight Stones
These sparkling stones shine like your true love’s eyes under the stars. Bright and subtle, refractive and mesmerizing, there’s a reason that neutrally hued stones are the traditional engagement ring gem of choice. Curves are in, with ovals, pears, marquise and heart-shaped diamonds trending. These beauties will go with everything and anything, forever.
Zeghani
14K white gold semi-mount with diamonds (0.25 TCW).
$1,650
(818) 500-8595, zeghani.com
Verragio
14K rose gold semi-mount with diamonds (0.60 TCW).
$5,750
(800) 837-7244, verragio.com
Pompos Jewelry Corp.
Platinum ring with oval diamond (3.00 TCW) and diamonds (1.74 TCW).
Price on request
(213) 624-1441, pomposjewelry.com
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Unique Settings of New York
14K yellow gold semi-mount.
$575
(718) 247-4500, uniquesettings.com
Kelty Pelechytik Fine Jewellery
18K yellow gold ring with diamonds (0.75 TCW).
$3,870
(250) 531-0400, keltypelechytik.com
Valina Bridal
14K white gold semi-mount with diamonds.
$1,925
(844) 732-5900, valina.com
Kirk Kara
14K white gold semi-mount with diamonds.
$3,280
(800) 874-0181, kirkkara.com
A.M. Thorne
18K yellow gold ring with diamond (0.70 TCW).
$11,250
(347) 762-7855, amthornejewelry.com
Valerie Madison Fine Jewelry
14K yellow gold ring with diamonds (0.47 CT, 0.50 CT).
$5,400
(206) 395-6359, valeriemadison.com
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Haute Hues
This latest generation of colored stone engagement rings is vibrant and unstoppable: Any color and any reasonably durable gem is fair game. Skeptics can look up Bennifer 2.0’s green diamond engagement ring or Megan Fox’s emerald and diamond toi-et-moi if they need to be convinced. Make sure shoppers understand the risks of softer stones in commitment jewelry, but beyond that, sky is the limit.
Omi Privé
Platinum ring with spinel (2.24 TCW), hauyne (0.71 TCW), and diamonds (0.39 TCW).
$70,000
(626) 331-4533, omiprive.com
Pamela Froman Fine Jewelry
18K white gold ring with morganite (3.33 TCW) and diamonds.
$9,050
(323) 954-7436, pamelafroman.com
Chinchar Maloney
14K recycled white gold ring with sapphire (1.58 TCW) and diamonds.
$3,559
cm@chincharmaloney.com, chincharmaloney.com
Le Vian
Platinum ring with emerald (2 TCW) and diamonds (0.875 TCW).
$4,999
(516) 466-7200, levian.com
Enji Studio
18K yellow gold ring with sapphire (1.43 TCW).
$1,800 and up
(858) 229-3552, enjistudiojewelry.com
Mason-Kay Jade
18K yellow gold ring with red jade and diamonds.
$2,700
(303) 393-7575, masonkay.com
Graziela
18K white gold ring with indicolite tourmaline, aquamarine, and diamonds.
$14,225
(800) 961-1170, grazielagems.com
Aaryah
18K recycled yellow gold with yellow diamonds (2.00 TCW) and white diamonds.
$29,000
info@aaryah.com, aaryah.com
Bellarri
14K white gold ring with aquamarine (3.35 TCW) and diamonds (0.37 TCW).
$4,830
(800) 255-0192, bellarri.com
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Ever After
Engagement rings get a lot of hype, but wedding rings and anniversary bands are just as important — maybe even more so, since they’ll be on your customer’s hand every day as an eternal reminder of their love (and their jewelry retailer). Nail this one, and you’ll be in their lives forever.
Rahaminov Diamonds
18K white gold band with black diamonds (0.75 TCW).
$5,500
rahaminov@rahaminov.com, rahaminov.com
Jewelry Innovations
Ceramic ring with turquoise and oak Cabernet aging barrel wood inlay.
$780
(800) 872-6840, jewelryinnovations.com
Toby Pomeroy
18K yellow Fairmined gold ring.
$1,945
(541) 753-9603, tobypomeroy.com
Aurelie Gi
14K yellow gold ring with white sapphires.
$350
sales@chicpistachio.com, aureliegi.com
GN Diamond
14K white gold ring with diamonds (1 TCW).
$2,200-$4,600
(800) 724-8810, gndiamond.com
Effy Jewelry
14K white gold ring with diamonds.
$5,597
(877) 275-3339, effyjewelry.com
Chris Ploof
Damascus stainless steel band washed with 24K gold.
$850
info@chrisploof.com, chrisploof.com
Simon Ardem
Pink gold ring with diamonds (1.10 TCW).
$2,700
(212) 398-7160, simonardemny.com
Kassandra Nicholson Jewelry
18K white gold ring with rubies (3.55 TCW).
$2,100
hello@kassandranicholson.com, kassandranicholson.com
