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Commitment Couture

Find the one for your one.

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DESPITE THE TURMOIL of the past few years, engagement rings and wedding bands are selling well. Gen Z is growing up and getting married, and they need jewelry to go with their big decisions. Don’t limit your sales potential by making gender-based assumptions about which half of a couple will want sparkly stones: Everyone deserves love and jewelry!

Jewelry by Sylvie includes Jayla cushion-cut engagement ring in 14K white gold with pave diamonds (0.69 TCW), $3,610 (center diamond not included); diamond wedding band with pave diamonds (0.54 TCW), $2,670; and 14K white gold earrings with diamonds (0.33 TCW), $1,210. Visit sylviecollection.com or email [email protected] for more information. MODEL: Allie Ayers; PHOTOGRAPHER: Frank Castillo; AGENCY: Independent Artists Agency (IAA)

Starlight Stones

These sparkling stones shine like your true love’s eyes under the stars. Bright and subtle, refractive and mesmerizing, there’s a reason that neutrally hued stones are the traditional engagement ring gem of choice. Curves are in, with ovals, pears, marquise and heart-shaped diamonds trending. These beauties will go with everything and anything, forever.

Zeghani 14K white gold semi-mount with diamonds

Zeghani

14K white gold semi-mount with diamonds (0.25 TCW).

$1,650

(818) 500-8595, zeghani.com

Verragio 14K rose gold semi-mount with diamonds

Verragio

14K rose gold semi-mount with diamonds (0.60 TCW).

$5,750

(800) 837-7244, verragio.com

Pompos Jewelry Corp. Platinum ring

Pompos Jewelry Corp.

Platinum ring with oval diamond (3.00 TCW) and diamonds (1.74 TCW).

Price on request

(213) 624-1441, pomposjewelry.com

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Unique Settings of New York 14K yellow gold semi-mount.

Unique Settings of New York

14K yellow gold semi-mount.

$575

(718) 247-4500, uniquesettings.com

Kelty Pelechytik Fine Jewellery 18K yellow gold ring

Kelty Pelechytik Fine Jewellery

18K yellow gold ring with diamonds (0.75 TCW).

$3,870

(250) 531-0400, keltypelechytik.com

Valina Bridal 14K white gold semi-mount with diamonds.

Valina Bridal

14K white gold semi-mount with diamonds.

$1,925

(844) 732-5900, valina.com

Kirk Kara 14K white gold semi-mount with diamonds.

Kirk Kara

14K white gold semi-mount with diamonds.

$3,280

(800) 874-0181, kirkkara.com

A.M. Thorne 18K yellow gold ring with diamond

A.M. Thorne

18K yellow gold ring with diamond (0.70 TCW).

$11,250

(347) 762-7855, amthornejewelry.com

Valerie Madison Fine Jewelry 14K yellow gold ring with diamonds

Valerie Madison Fine Jewelry

14K yellow gold ring with diamonds (0.47 CT, 0.50 CT).

$5,400

(206) 395-6359, valeriemadison.com

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Haute Hues

This latest generation of colored stone engagement rings is vibrant and unstoppable: Any color and any reasonably durable gem is fair game. Skeptics can look up Bennifer 2.0’s green diamond engagement ring or Megan Fox’s emerald and diamond toi-et-moi if they need to be convinced. Make sure shoppers understand the risks of softer stones in commitment jewelry, but beyond that, sky is the limit.

Omi Privé Platinum ring

Omi Privé

Platinum ring with spinel (2.24 TCW), hauyne (0.71 TCW), and diamonds (0.39 TCW).

$70,000

(626) 331-4533, omiprive.com

Pamela Froman Fine Jewelry 18K white gold ring

Pamela Froman Fine Jewelry

18K white gold ring with morganite (3.33 TCW) and diamonds.

$9,050

(323) 954-7436, pamelafroman.com

Chinchar Maloney 14K recycled white gold ring

Chinchar Maloney

14K recycled white gold ring with sapphire (1.58 TCW) and diamonds.

$3,559

[email protected], chincharmaloney.com

Le Vian Platinum ring

Le Vian

Platinum ring with emerald (2 TCW) and diamonds (0.875 TCW).

$4,999

(516) 466-7200, levian.com

Enji Studio 18K yellow gold ring with sapphire

Enji Studio

18K yellow gold ring with sapphire (1.43 TCW).

$1,800 and up

(858) 229-3552, enjistudiojewelry.com

Mason-Kay Jade 18K yellow gold ring

Mason-Kay Jade

18K yellow gold ring with red jade and diamonds.

$2,700

(303) 393-7575, masonkay.com

Graziela 18K white gold ring

Graziela

18K white gold ring with indicolite tourmaline, aquamarine, and diamonds.

$14,225

(800) 961-1170, grazielagems.com

Aaryah 18K recycled yellow gold

Aaryah

18K recycled yellow gold with yellow diamonds (2.00 TCW) and white diamonds.

$29,000

[email protected], aaryah.com

Bellarri 14K white gold ring

Bellarri

14K white gold ring with aquamarine (3.35 TCW) and diamonds (0.37 TCW).

$4,830

(800) 255-0192, bellarri.com

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Ever After

Engagement rings get a lot of hype, but wedding rings and anniversary bands are just as important — maybe even more so, since they’ll be on your customer’s hand every day as an eternal reminder of their love (and their jewelry retailer). Nail this one, and you’ll be in their lives forever.

Rahaminov Diamonds 18K white gold band with black diamonds

Rahaminov Diamonds

18K white gold band with black diamonds (0.75 TCW).

$5,500

[email protected], rahaminov.com

Jewelry Innovations Ceramic ring

Jewelry Innovations

Ceramic ring with turquoise and oak Cabernet aging barrel wood inlay.

$780

(800) 872-6840, jewelryinnovations.com

Toby Pomeroy 18K yellow Fairmined gold ring.

Toby Pomeroy

18K yellow Fairmined gold ring.

$1,945

(541) 753-9603, tobypomeroy.com

Aurelie Gi 14K yellow gold ring with white sapphires.

Aurelie Gi

14K yellow gold ring with white sapphires.

$350

[email protected], aureliegi.com

GN Diamond 14K white gold ring with diamonds

GN Diamond

14K white gold ring with diamonds (1 TCW).

$2,200-$4,600

(800) 724-8810, gndiamond.com

Effy Jewelry 14K white gold ring with diamonds.

Effy Jewelry

14K white gold ring with diamonds.

$5,597

(877) 275-3339, effyjewelry.com

Chris Ploof Damascus stainless steel band washed with 24K gold.

Chris Ploof

Damascus stainless steel band washed with 24K gold.

$850

[email protected], chrisploof.com

Simon Ardem Pink gold ring with diamonds

Simon Ardem

Pink gold ring with diamonds (1.10 TCW).

$2,700

(212) 398-7160, simonardemny.com

Kassandra Nicholson Jewelry 18K white gold ring with rubies

Kassandra Nicholson Jewelry

18K white gold ring with rubies (3.55 TCW).

$2,100

[email protected], kassandranicholson.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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