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$2M Bra Features 600 Carats of Diamonds, Sapphires, Topaz — Take a Look

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It’s the 2017 Victoria’s Secret ‘Champagne Nights Fantasy Bra.’

Glittering with white diamonds, yellow sapphires and blue topaz weighing more than 600 carats, the 2017 Victoria’s Secret “Champagne Nights Fantasy Bra” is valued at $2 million and will be modeled later this month by long-time Angel, Lais Ribeiro.

INSTORE fantasybra1

Nearly 6,000 jewels were meticulously hand set into an 18-karat gold floral motif on the foundation of a Victoria’s Secret Dream Angels Demi Bra — a process that took the Mouawad design team nearly 350 hours to complete.

INSTORE fantasybra3

Blue topaz buds are the focal point of a design that includes diamond- and yellow sapphire-accented leaves. The ensemble includes an elaborate necklace, gem-encrusted bra and bejeweled belt.

INSTORE fantasybra4

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The 27-year-old, Brazilian-born Ribeiro will reveal the one-of-a-kind creation on the runway at the Victoria’s Secret Fashion Show in Shanghai, China. The show will be broadcast on November 28, 10/9C on CBS.

INSTORE fantasybra2

This will be the sixth time she’s participated in the high-profile Victoria’s Secret fashion show and the first time she’s been selected to wear the Fantasy Bra. That honor elevates Ribeiro into an elite club, whose members include supermodels Gisele Bündchen, Claudia Schiffer, Tyra Banks, Candice Swanepoel and Adriana Lima.

Ribeiro was overcome with emotion when she learned she would be wearing the $2 million fantasy bra.

“I never cried so much in my entire life — and I have a baby,” Ribeiro said. “It was so emotional. I couldn’t believe it when they told me. It was so beautiful.”

Ribeiro told People.com that the first time she tried on the blinged-out bra it fit perfectly so no alterations were required.

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This year’s show will take place at Shanghai’s Mercedes Benz Arena, the largest of any of the previous Victoria’s Secret Fashion Show venues.

Credits: Screen captures via YouTube.com/Victoria’s Secret; Victoriassecret.com; vspressroom.com.


HOWARD COHEN is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, [email protected]. Websites: thejewelerblog.comthejewelerblog.wordpress.com.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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$2M Bra Features 600 Carats of Diamonds, Sapphires, Topaz — Take a Look

mm

Published

on

It’s the 2017 Victoria’s Secret ‘Champagne Nights Fantasy Bra.’

Glittering with white diamonds, yellow sapphires and blue topaz weighing more than 600 carats, the 2017 Victoria’s Secret “Champagne Nights Fantasy Bra” is valued at $2 million and will be modeled later this month by long-time Angel, Lais Ribeiro.

INSTORE fantasybra1

Nearly 6,000 jewels were meticulously hand set into an 18-karat gold floral motif on the foundation of a Victoria’s Secret Dream Angels Demi Bra — a process that took the Mouawad design team nearly 350 hours to complete.

INSTORE fantasybra3

Blue topaz buds are the focal point of a design that includes diamond- and yellow sapphire-accented leaves. The ensemble includes an elaborate necklace, gem-encrusted bra and bejeweled belt.

Advertisement

INSTORE fantasybra4

The 27-year-old, Brazilian-born Ribeiro will reveal the one-of-a-kind creation on the runway at the Victoria’s Secret Fashion Show in Shanghai, China. The show will be broadcast on November 28, 10/9C on CBS.

INSTORE fantasybra2

This will be the sixth time she’s participated in the high-profile Victoria’s Secret fashion show and the first time she’s been selected to wear the Fantasy Bra. That honor elevates Ribeiro into an elite club, whose members include supermodels Gisele Bündchen, Claudia Schiffer, Tyra Banks, Candice Swanepoel and Adriana Lima.

Ribeiro was overcome with emotion when she learned she would be wearing the $2 million fantasy bra.

“I never cried so much in my entire life — and I have a baby,” Ribeiro said. “It was so emotional. I couldn’t believe it when they told me. It was so beautiful.”

Advertisement

Ribeiro told People.com that the first time she tried on the blinged-out bra it fit perfectly so no alterations were required.

This year’s show will take place at Shanghai’s Mercedes Benz Arena, the largest of any of the previous Victoria’s Secret Fashion Show venues.

Credits: Screen captures via YouTube.com/Victoria’s Secret; Victoriassecret.com; vspressroom.com.


HOWARD COHEN is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, [email protected]. Websites: thejewelerblog.comthejewelerblog.wordpress.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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