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3 Jewelry Shows Launch Joint Marketing Campaign

They take place May 30 to June 3.

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NEW YORK — The three shows taking place at the Las Vegas Convention Center from May 30 to June 3 —AGTA GemFair Las Vegas, Las Vegas Antique Jewelry and Watch Show and PREMIER — announced the launch of their joint marketing campaign, The Collective.

In an effort to maximize the strength of the three shows, to highlight the benefits of exhibiting at LVCC, and to create a cohesive message to their buyer base that the LVCC is a destination venue during Market Week,

The shows’ organizers will place ads promoting the “Reimagining the Market Week Experience” message in various publications, across social media platforms and in targeted online initiatives, according to a press release. The goals are “to maximize the strength of the three shows, to highlight the benefits of exhibiting at LVCC, and to create a cohesive message to their buyer base that the LVCC is a destination venue during Market Week.”

“We felt that it was imperative to have a consistent message with which we can promote the LVCC as a whole,” said Douglas K. Hucker, CEO of American Gem Trade Association. “By establishing ‘The Collective,’ we are conveying to retailers and designers that the LVCC is a comprehensive, one-stop-shop venue for all of their buying needs, and we are reiterating the message that our three, co-located shows are collectively creating a powerful shift in the landscape of Las Vegas Market Week.”

Drew Lawsky, show director of PREMIER and the JA New York Shows, added, “‘The Collective’ is representative of our three compelling events, as well as the strength of our on- going partnership. AGTA GemFair Las Vegas has been a pinnacle event in Las Vegas since Market Week was first established, and the Las Vegas Antique Jewelry and Watch Show has been drawing a robust crowd of motivated buyers for the past 25 years. PREMIER’s partnership with these mainstay events provides retailers with additional access to designers, brands and manufacturers that can round out their buying needs, and we are thrilled to present our unified message to our existing and prospective retail partners.”

Katrina Canady, show manager for U.S. Antique Shows, said, “‘The Collective’ highlights the unique position of the LVCC within the overall Las Vegas Market Week experience. Most of our vendors have been exhibiting with us for all 25 years that we’ve been in Las Vegas, and they’re delighted to be joined by these two incredible events. They see a lot of synergy with AGTA GemFair Las Vegas vendors, and they’re confident that PREMIER’s exhibitors will showcase complementary products that are integral to their retailers’ buying needs.”

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While each of the three shows will also market their events individually, the “1 Badge, 1 Hall, 3 Shows” message will remain consistent throughout their respective promotional campaigns. A landing page, www.TheCollectiveLasVegas.com, will provide a centralized registration portal, as well as re-direct links to the registration pages of each of the three independent events. In addition to promoting the LVCC as a destination venue, the campaign also highlights the more affordable price point exhibitors can take advantage of, as well as the exceptional customer service that both buyers and exhibitors can expect.

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4 Dead After Jewelry-Store Robbery Leads to Police Chase and Shootout (Video)

2 suspects were killed, along with a UPS driver and a bystander.

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A jewelry-story robbery in South Florida led to a police chase and shootout that left four people dead, The Associated Press reports.

Police responded to a silent alarm just after 4 p.m. at Regent Jewelers in Coral Gables. Officers arrived to find shots being fired, with two suspects still on site, according to AP.

The robbers took off in a truck and shortly afterward carjacked a UPS truck, authorities said. A harrowing police chase ensued, continuing for 20 miles and ending at a busy intersection in Miramar.

When police approached the UPS truck, a shootout erupted, leaving the two suspects dead, along with the UPS driver and a person described as an “innocent bystander” in a nearby vehicle, AP reports.

“We have just began to process the crime scene,” FBI Special Agent in Charge George Piro was quoted saying. “As you can imagine, this is going to be a very complicated crime scene.”

A jewelry-store employee was reportedly injured, but it’s unknown whether she was shot. It’s also unknown what, if anything, was taken from the store.

Read more at The Associated Press

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Truck Slams Jewelry Store in $200,000 Burglary — Watch the Video

The culprits left the vehicle at the scene.

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Burglars slammed a truck into a jewelry store in Los Altos, CA, and took $200,000 worth of merchandise, police say.

Marcel Jewelry Design was targeted early Monday morning, ABC 7 reports.

The stolen truck rammed the front window of the store three times, finally making it through. The burglars got out and broke jewelry cases with a hammer. They left after less than a minute.

The truck was left at the scene.

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Jewelers Report Bright Start to the 2019 Holiday Season

Thanks to higher average tickets and solid foot traffic.

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INDEPENDENT JEWELERS ACROSS the country reported a strong start to the 2019 holiday season with one in three saying they were ahead of last year’s numbers thanks to higher average tickets and solid foot traffic, especially on Small Business Saturday.

“Customers started shopping earlier, which is a blessing considering the shorter holiday this year,” said Rick Nichols, owner of Nassau Jewelry in Fernandina Beach, FL.

Dennis Petimezas, owner of Watchmakers Diamonds & Jewelry in Johnstown, PA, said he noticed some caution among early shoppers but they are “bringing in the big-ticket items when they do make a decision.”

More than a third of the jewelers who answered our first 2019 holiday season mini survey reported an average sale that was in excess of $600, while 37 percent said it was up from last year. Only 9 percent of jewelers said their average ticket was down. Diamond fashion jewelry, particularly diamond stud earrings, was selling well.

While only a small portion of jewelers described the start to the vital holiday period as “disappointing” (12%) or “dismal” (2%) few were getting ahead of themselves. Increased competition, especially from big online retailers such as Amazon, means most jewelers are expecting to put in some long shifts over the next four weeks, while offering extra personalized service. Then there are the vagaries of the weather.

“This is my 45th year and it’s always unpredictable,” said Larry W. Hall, owner of Baker & Baker Jewelers in Marietta, OH. “I have ‘jacked up’ my staff on the attention-to-detail factors, i.e., look into the customer’s eyes often and, anyone walking in is greeted in seconds. I am looking at the security camera to see if we I recognize the customer to possibly greet them by name … ‘Hello, Mary and Jim!’ Happy holidays…’ and I offer to clean their jewelry and now our sales staff has a captive audience to sell to.”

The first 2019 Holiday Season Mini survey was taken by more than 100 independent jewelers who are part of our Brain Squad readers group. We will send out more surveys over the course of the holiday season. Look out for the results each Tuesday.

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