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3 Jewels That Prove Purple Reigns on Runways and in Showcases

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Gucci Spring/Summer 2018 runway. Runway photo courtesy of Rex/Shutterstock

Ultra Violet, Pantone’s Color of The Year for 2018, a color associated with the counter-culture of the ‘60s and pop culture of the ‘80s, evokes originality, artistry and symbolism. Spiritually, it is a color connected to the third eye chakra, representing intuition and wisdom. In the jewelry world, amethyst and shades of purple sapphires are perfect to express designers’ awareness of the cultural associations relevant today as well as their own ingenuity and creativity. Let purple reign! 

Sarah Hendler

18K yellow gold Ethel ball ring with amethyst and solid enamel band.

sarahhendler.com

$3,675

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Suzy Landa

Gem-quality amethysts from Uruguay (15.17 TCW) in 18K gold beaded basket settings with diamond accents. 

suzylandanewyork.com

$5,940

Unhada

18K gold ring with amethyst and fancy-colored sapphires. 

unhada.com

$1,925

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K8 Jewelry Concepts Bijoux

14K rose gold purple enameled Precious Time pendant with spinel, lavender and pink sapphires. 

k8jewelry.com

$2,150

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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