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3 Jewels That Prove Purple Reigns on Runways and in Showcases

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Gucci Spring/Summer 2018 runway. Runway photo courtesy of Rex/Shutterstock

Ultra Violet, Pantone’s Color of The Year for 2018, a color associated with the counter-culture of the ‘60s and pop culture of the ‘80s, evokes originality, artistry and symbolism. Spiritually, it is a color connected to the third eye chakra, representing intuition and wisdom. In the jewelry world, amethyst and shades of purple sapphires are perfect to express designers’ awareness of the cultural associations relevant today as well as their own ingenuity and creativity. Let purple reign! 

Sarah Hendler

18K yellow gold Ethel ball ring with amethyst and solid enamel band.

sarahhendler.com

$3,675

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Suzy Landa

Gem-quality amethysts from Uruguay (15.17 TCW) in 18K gold beaded basket settings with diamond accents. 

suzylandanewyork.com

$5,940

Unhada

18K gold ring with amethyst and fancy-colored sapphires. 

unhada.com

$1,925

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K8 Jewelry Concepts Bijoux

14K rose gold purple enameled Precious Time pendant with spinel, lavender and pink sapphires. 

k8jewelry.com

$2,150

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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