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3 Jewels That Prove Purple Reigns on Runways and in Showcases

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3 Jewels That Prove Purple Reigns on Runways and in Showcases

Gucci Spring/Summer 2018 runway. Runway photo courtesy of Rex/Shutterstock

Ultra Violet, Pantone’s Color of The Year for 2018, a color associated with the counter-culture of the ‘60s and pop culture of the ‘80s, evokes originality, artistry and symbolism. Spiritually, it is a color connected to the third eye chakra, representing intuition and wisdom. In the jewelry world, amethyst and shades of purple sapphires are perfect to express designers’ awareness of the cultural associations relevant today as well as their own ingenuity and creativity. Let purple reign! 

3 Jewels That Prove Purple Reigns on Runways and in Showcases
Sarah Hendler

18K yellow gold Ethel ball ring with amethyst and solid enamel band.

sarahhendler.com

$3,675

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3 Jewels That Prove Purple Reigns on Runways and in Showcases
Suzy Landa

Gem-quality amethysts from Uruguay (15.17 TCW) in 18K gold beaded basket settings with diamond accents. 

suzylandanewyork.com

$5,940

3 Jewels That Prove Purple Reigns on Runways and in Showcases
Unhada

18K gold ring with amethyst and fancy-colored sapphires. 

unhada.com

$1,925

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3 Jewels That Prove Purple Reigns on Runways and in Showcases
K8 Jewelry Concepts Bijoux

14K rose gold purple enameled Precious Time pendant with spinel, lavender and pink sapphires. 

k8jewelry.com

$2,150

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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