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4 Common-Sense Things You Can Tell Customers About How to Protect Their Jewelry

Published

9 years ago

March 3, 2016

INSTORE Staff

Here’s an opportunity to build trust with your clientele.

Property Casualty 360 recently spoke with New York City-based Insurance Information Institute, which offered some valuable advice for folks considering or have already made a high-ticket jewelry purchase. According to the institute, a customer can effectively protect her or his jewelry by doing these four things:

Contact an insurance agent to see if additional coverage is needed.
Keep the receipt for insurance and appraisal purposes.
Have heirloom pieces appraised.
Add expensive pieces to the home inventory.

The insurance news website goes into much greater detail, which may offer some talking points for you in conversations with customers.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”