Platinum Born has been doing well for us as graduation, bridal, and self-gift purchases. Pearls also did well for us, as they were the birthstone of the month and great gifts for young ladies turning 16 and 18. Of course, our own Sun Valley Sun collection took off again as our resort season kicks off. — Rebecca L., Ketchum, ID
- Lagos bracelets, Hearts on Fire fashion jewelry and Fana semi-mounts and bands! — Josh P., Wilmington, NC
Top-selling jewelry brands in June
Sylvie Jewelry (4), Rolex (4), A. Ja e (2), Overnight Mountings (2), Lagos (2), Seiko (2), Stuller (2)
*Brands mentioned by at least two of 90 respondents.
- We are having a record-breaking year and month with A. Jaffe. Salespeople believe in it and the support is the best. — Jim C., Modesto, CA
- Watches (Rolex, no surprise) and larger diamond basics (studs, straight-line bracelets, hoop earrings). Also Roberto Coin. — Steven G., Bellevue, WA
- Custom jewelry, Bulova and Seiko watches, William Henry knives. — Autumn K., Tucson, AZ
- Bridal was by far the best-seller. We sold a surprising number of diamond station chains. Yellow gold is far outselling white in all categories. We have some great sales with new vendor Luvente. Mastoloni Pearls‘ new designs, especially with the pearl jewelry for guys, is making my customers’ hearts sing. — Andrea R., El Dorado Hills, CA
- Diamond engagement and wedding rings were popular again in June as we sold both to couples getting engaged, and those celebrating milestone anniversaries. And pearls are always a favorite for the June birthstones, leaving us with only one strand! — Annette K., Stillwater, OK
- Natural earth-mined diamonds! Woohoo! 5-carats-plus and lots of others too! David Yurman & Rolex. — Tom D., Warren, OH
- A ton of 14K yellow gold wedding bands, and custom restylings with new lab-grown centers. Added bonus: setting the original centers into custom pendants! — Beth C., Dublin, OH
- Hottest bridal season in six years! Engagement rings with lab emerald cuts and ovals. — Jo G., Oconomowoc, WI
- Our big seller in June was Rego Manufacturing‘s Gems Of Distinction line. Mostly big and unique colored stone/diamond pieces! — Joe C., Bristol, RI
Monthly SALES Survey
How Were Sales Last Month Compared to June 2023?
WAY UP 25% OR MORE: 10%
UP: 37%
SAME: 32%
DOWN: 15%
WAY DOWN 25% OR MORE: 6%
Total Brain Squad Responses: 132
- Lafonn because of their classic style, high quality and lower price point. 14k yellow gold diamond jewelry, especially Shy Creation. Fashion beaded stretch bracelets. Charms! We have a new “charm bar.” Sylvie Jewelry engagement rings and stackable bands. Dainty yellow gold diamond and color gemstone second- or third-hole stud earrings. — Daniela Balzano, Water Street Jewelers, Guilford, CT
- Bridal: Stuller, Allison-Kaufman. Lab-grown diamonds: Teva and Stuller. Men’s wedding rings: Malo. — Edwin M., Brainerd, MN
- As always lately, custom and repair lead the way. From the showcases it has been slow. Price point self-purchases from Quality Gold and Kelly Waters. — Loann S., Stillwater, MN
- Moissanite rings. Can’t keep them in stock. — Susan K., Lewisburg, PA
- Bullion, estate diamond engagement rings, Carla earrings, Rembrandt Charms. — Eileen E., Decatur, IN
- Star Solitaire loose diamonds along with Sylvie Jewelry bridal. — James W., Mason, OH
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
