SPONSORED CONTENT Gracias, grazie, thank you. No matter how you say it, ‘thank you’ is one of the most important things you can say to build lasting relationships with customers. It’s a simple gesture, but it makes a lasting impression. If a little thanks can go a long way, imagine how much of an impact you will leave by doing something unexpected! The holiday season may be hectic for jewelers but showing gratitude and giving back will pay dividends in the long-run. Here are five creative ways to build loyalty by following up and saying those magic words. 1 Handwritten thank you notes What makes handwritten thank you notes so special is they are a lost art. It’s easy to send a quick email, but a handwritten note shows you took the time and truly appreciate their business. Use nice stationery or cards that are unique to your brand and personalize by using the customer’s name. 2 Include a little something in the package Add something small to an order that’s being mailed or at the point-of-sale. It’s cost-effective and will delight your customer. Another way to add value is by sharing cleaning and care tips. Jewelers Mutual Insurance Group offers the perfect inserts at no cost to jewelers. The Pearls of Wisdom brochure provides valuable information on keeping jewelry safe, clean and protected. They also offer a brochure containing information about personal jewelry insurance for those treasured pieces. 3 Incentivize future purchases Reward loyal customers with discounts and coupons toward their next purchase, cleaning, or repair service. Be sure to make the discount meaningful to your customer but also cost-effective for your business’s bottom line. Speaking of service after a sale, Jewelers Mutual also offers a program called Jeweler’s Cut LINK to support jewelers who aspire to go above and beyond. This program pays participating businesses for each qualifying item description their customers provide to Jewelers Mutual using the LINK by JM app*. All you need to do after enrolling in the program is download the app on a mobile device and your customer does the rest. They can even insure their purchase before leaving your store! Jewelers Mutual also sends them back to you if something happens, and the claims process is hassle-free. 4 Give a charitable gift The holidays are the perfect time to make a charitable donation in the name of a loyal customer. It’s a wonderful way to show you value their business and make the world a better place at the same time. 5 Hold an open house Say thank you to your customers by inviting them to an “exclusive” open house just for them. Offer special discounts and provide snacks, beverages, and a little background music while they shop. No matter how you show thanks, remember to be personal, thoughtful and genuine, and you’ll be sure to create a lasting impression. If you have questions about how Jewelers Mutual’s offerings can assist you in strengthening customer relationships and building loyalty, call or email their Program Sales Managers at 800-336-5462, ext. 2118 or [email protected] and they’ll help find a solution for your business. * Jewelers are not licensed insurance agents and cannot sell or offer advice about insurance coverage.