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5 Crucial Customer Experience Improvements That Are Here to Stay

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Customers have changed, and their expectations have altered significantly. Recent data shows customers expect more convenience, personalization and effective technological use than ever before. And they’re more willing to switch to another business if those needs aren’t met. In this webinar, Podium’s Jason A’alona, director of retail, and Hayley Sonntag, senior marketing specialist, talk about the five crucial customer experience improvements you need to make to set yourself up for success.


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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