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5 Crucial Customer Experience Improvements That Are Here to Stay




Customers have changed, and their expectations have altered significantly. Recent data shows customers expect more convenience, personalization and effective technological use than ever before. And they’re more willing to switch to another business if those needs aren’t met. In this webinar, Podium’s Jason A’alona, director of retail, and Hayley Sonntag, senior marketing specialist, talk about the five crucial customer experience improvements you need to make to set yourself up for success.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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