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5 Jewelry-Packing Tips for Your Peace of Mind on Moving Day

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(Press Release)
NEENAH, WI – You know the drill. No matter how carefully you pack for a move from one residence to another – when you go to unpack, something always comes up missing. And more likely than not, that “something” will be a piece of jewelry.

According to the U.S. Justice Department, more than $1 billion in scheduled insured jewelry is lost every year. Imagine how much the uninsured jewelry losses must total.

It can be heartbreaking since jewelry is one of our most personal possessions, and it is almost always attached to precious memories and deep emotions. That’s why one of the most important things you can do for your jewelry customers is to mention specialized insurance as an option to consider at the time of purchase.

You can also give your customers helpful tips about protecting jewelry during a move, such as:

  1. Take inventory of each piece prior to the move
  2. Transport it themselves and keep it close at hand
  3. Use an armored courier service
  4. Ship via registered mail
  5. Offer to store their pieces for them

Even with the most careful preparation, valuable pieces can be accidentally lost.

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David Sexton, vice president of loss prevention at Jewelers Mutual Insurance Company explains, “There are often differences in jewelry coverage options, when scheduled on your homeowners or renters insurance, compared to a specialized insurance company like Jewelers Mutual. When you mention Jewelers Mutual as an option for customers to consider, feel confident that we will offer them peace of mind to wear their jewelry without worry. In the event of loss, they will be covered. We’ve considered every aspect of what it means to own, wear and love jewelry, and our coverage reflects that.”

Whether it’s a great grandmother’s heirloom ring, an anniversary gift of pearl earrings, or a Mother’s Day engraved bracelet – jewelry is always precious. Your customers won’t want to leave their jewelry to chance. While most policies protect against the most obvious kind of jewelry loss – theft –a Jewelers Mutual policy protects against accidental loss as well.

For more information about jewelry insurance for your customers and Jewelers Mutual programs for jewelers, visit jewelersmutual.com, contact a Jewelers Mutual sales manager at 800-558-6411, ext. 2118 or email [email protected]

* Jewelers are not licensed agents and cannot sell or offer advice about insurance coverage. Coverage and pricing are subject to underwriting review and approval, and to policy terms and conditions.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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