Connect with us

Headlines

5 Things to Know as Baselworld Comes to a Close

Organizers offered stats and commentary.

mm

Published

on

Baselworld 2017 drew to a close on March 30, and organizers offered statistics and a few parting thoughts on the trade show and the jewelry and watch industry.

1. The numbers were down. There were 106,000 buyers at the event in Basel, Switzerland, which ran March 22-30. That was a decrease of 4 percent versus last year. There were 1,300 exhibitors, representing a 13 percent decline from 2016.

2. “Les Ateliers” was a success. This new space featured 40 independent watchmaking brands exhibiting their latest offering “in an open and welcoming space, laid out in such a way that the stands reflected the daring nature of the creations being presented,” organizers said.

3. Swiss watchmaking and jewelry brands were well-represented. Organizers said 220 such brands exhibited at the show.

4. Swiss watchmaking remains huge despite recent difficulties. Organizers explained: “Buffeted by a challenging context, between a strong Swiss franc and the economic and political uncertainties on the international front, Swiss watch exports have suffered a slowdown in the last two years. Nevertheless, watchmaking remains the country’s third biggest export sector, behind pharma and chemicals and the machine industry. Swiss watch exports finished 2016 with sales of CHF 19.4 billion, almost double the figures of the early 2000s.”

5. The Swiss jewelry and watch industry is evolving. Organizers stated that “much energy has gone into rethinking the entire value chain, from design and price positioning to distribution.” Brands today need to stock brands that are immediately available and offer a range of prices. “As a result, even the most prestigious brands now sell entry-level timepieces at more affordable prices, equipped with simpler complications, or in steel, for example, rather than gold or platinum,” according to organizers.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Gone Fishin’ (Thanks to Wilkerson)

Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

Promoted Headlines

Most Popular